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- Media Map
| Area：Guangzhou | Type：airport | Frequency：0 |
| Address：Guiyang Longdongbao International Airport | Format：Light box | Duration：0 |
| Location：Above the security check at Departure T2 | Min Qty：1 | Operating Time：0-24o'clock |
| Size：5.75m×12m=69.12㎡ | Min Period：year |
Directly above the T2 departure security checkpoint is the only path that all domestic departing passengers must take. There are no detours or obstructions, naturally focusing passengers' sightlines and allowing full reach of departing passenger traffic. It is the most stable lightbox location for exposure within the airport. The lightbox features a super-large single-panel design, with seamless images that avoid any visual breaks, creating a strong visual center in the open security area. It can be easily seen from a distance, making it more likely to leave a lasting brand impression compared to conventional scattered lightboxes.
The security checkpoint is a mandatory passage for every departing passenger, naturally suited for one-way flow with zero evasion. The lightbox above the T2 departure security is usually hung directly above or to the side of the security passage entrance, spanning the entire security area. When passengers queue for security or are walking through, their sight instinctively focuses upward, and the high-brightness display directly dominates their central field of vision, achieving absolute compulsory exposure.
The lightbox occupies the core trafficline of the departure level, providing top-tier media exposure with mandatory reach, strong visual presence, high-quality passenger flow, and interference-free communication. Its brand exposure efficiency and market conversion value are outstanding. Passengers in the departure hall stay an average of 35 minutes, creating an "unconscious forced-viewing" effect, with an average gaze time of 8.2 seconds—three times that of ordinary outdoor media, significantly improving effective exposure quality.
With four core values—100% mandatory reach, focus on high-net-worth passenger traffic, low-interference communication environment, and long-term brand value enhancement—the lightbox provides brands with a definite return on investment, making it the strategic media choice for market deployment in the Southwest region.
The lightbox positioned directly above the security checkpoint naturally occupies the passengers’ prime line of sight. During the 3 to 10-minute waiting period in line, passengers have nowhere else to focus their gaze, instinctively looking upward, which allows the lightbox advertisement to achieve a true 100% reach rate. This completely eliminates the common distractions and avoidance behaviors seen in traditional outdoor media, ensuring that brand messaging is fully embedded in every passenger’s view.
With its unique forced sightline, precise timing, and immersive visual experience, the lightbox has become one of the most impactful media assets on the departure level. Leveraging the four core strengths of forced sightline, psychological downtime, precise audience targeting, and visual dominance, it is more than just an ad space—it serves as a strategic high ground for brands to efficiently, deeply, and irreplaceably capture passengers’ minds at critical points in their journey.
The security checkpoint is a path every departing passenger must take, without any visual blind spots, reaching over 60,000 passengers daily and exceeding 80,000 during holiday peaks. With high exposure, high attention, and extended dwell time, it delivers a threefold communication effect, helping brands quickly build awareness and improve conversion rates. It covers high-value audiences such as business travelers and premium leisure travelers, who are characterized by high income and spending power, making it an ideal medium for premium brand communication.
With five core advantages—full-chain coverage, strong visual impact, precise reach to high-value audiences, efficient communication and conversion, and flexible marketing adaptability—it has become an irreplaceable and scarce investment vehicle for premium brand communication in the Southwest market.
