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| Area：Guiyang | Type：airport | Frequency：0 |
| Address：Guiyang Longdongbao International Airport | Format：Light box | Duration：0 |
| Location：T2 Li Extraction Hall | Min Qty：2 | |
| Size：2.6m×9m=23.4㎡ | Min Period：year |
As the only core area for domestic arriving passengers to retrieve luggage, with no passenger flow diversion, it covers all domestic flight arrivals at Terminal 2. The advertising reach rate is 100%, and the average time passengers spend waiting for their luggage is 5-8 minutes, far exceeding the 3-5 minutes at elevator entrances in the arrivals corridor, creating a natural 'deep reading scenario' and increasing information retention by 40%.
This area reaches an average of 18,000-22,000 arriving passengers daily, with an annual cumulative reach of over 6.5 million. During peak travel seasons such as Spring Festival and summer holidays, daily reach can exceed 30,000, representing significant traffic benefits. Passengers have completed their journeys and shift from a tense travel state to a relaxed mindset, significantly enhancing their receptivity to advertising.
The average waiting time for luggage is 10-20 minutes. During this relatively idle waiting time, passengers actively search for visual focal points. The reading rate and retention of advertisements here are much higher than in passing corridor ads. At this critical decision-making moment upon arrival, it directly triggers behaviors such as 'in-store consumption' and 'experience booking,' forming a conversion loop of ‘advertising reach → immediate decision.’
As the final key point in a passenger's journey, this area serves as the golden location for brands to leave a 'lasting final impression,' boosting memory retention by 40%. It provides dual value of premium brand endorsement and immediate contextual conversion, allowing the media to significantly outperform ordinary airport advertising placements.
Achieving deep communication through oversized displays and enclosed spaces is one of the most effective media for brands to create a first impression after travelers arrive. With five core value combinations of mandatory exposure, high-end audience, long-lasting memory, cost-effectiveness, and professional operation, static lightbox images enforce prolonged attention in a low-interference environment, forming triple memory reinforcement to extend the retention time of brand information.
Covering 100% of domestic arrivals at core airport terminals and reaching over 60,000 people daily, with the Spring Festival travel peak reaching up to 80,000 in a single day, it provides a stable and large-scale traffic foundation for advertising, making it particularly suitable for long-term strategic campaigns in cultural tourism, local commercial complexes, city image promotion, and other fields.
With core advantages including 100% mandatory coverage, long dwell time, high-net-worth audiences, high conversion potential in arrival settings, and unobstructed visual impact, it has become a golden medium for brands to achieve high-end exposure and local conversion in the Southwest region. Advertisements are displayed continuously without time limitations, enabling long-term brand exposure and memory reinforcement from a single campaign, especially suitable for premium brands targeting high-spending consumers.
This media covers domestic arrival traffic, provides an average 10-15 minute long dwell time, concentrates high-net-worth audiences, has high conversion potential in arrival scenarios, and offers unobstructed visual impact. Utilizing the "mandatory waiting time," lightboxes achieve "deep brand communication" and "immediate scenario conversion," making it a prime medium for brands to capture travelers' attention at their "first stop of mind."
