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- Media Map
| Area：Shanghai | Type：Outdoors | Frequency：180 |
| Address：2389 Zhangyang Road, Pudong New Area | Format：led | Duration：15s |
| Location：Xuhui Plaza | Min Qty：1 | Operating Time：0-24o'clock |
| Size：5.2（宽）×3.7（高） | Min Period：week |
In Lane 2389, Zhangyang Road, Pudong New Area, next to the inner ring elevated area of the eastern expansion core area of Lujiazui Financial City, the core area of Lujiazui East Expansion, connecting Zhangyang Road business district and Jinqiao business district, the surrounding high-end residential and office buildings are dense, covering millions of high-level high-consumption people within 3 kilometers, and the core business district is scarce outdoor large-screen resources, close to the subway entrance and facing the main road, forming a double exposure of vehicles and people, without interference from competitors of the same level
It is only 373 meters away from Beiyangjing Road Station of Metro Line 6, about 5 minutes walk to Lujiazui, seamlessly linking Pudong's core business district, undertaking the spillover traffic of the financial city, close to the inner ring elevated, dozens of bus lines covering self-driving convenience, with landmark exposure, accurate reach, immersive experience and transformation empowerment, is a scarce benchmark media in Pudong's Yangjing-Zhangyang Road business district
Relying on the connection of the office building and subway in the mature community of the inner ring, the passenger flow is stable throughout the year, the peak of holidays has increased significantly, the media matrix has achieved entrance attraction→ atrium immersion→ floor reach→ block check-in full path coverage, mainly urban white-collar workers, young middle-class and fashionable families aged 25-45, strong consumption power, high brand loyalty, high-net-worth office crowds in office buildings, residents of surrounding high-end communities, and subway commuters throughout the year, and significant peaks during holidays
The subway connection brings cross-regional commuters, further amplifies the radiation radius of LEDs to support real-time content updates, time-based placement and interactive creativity, which can not only undertake the texture presentation of brand image films, but also link in-store promotions and offline activities to realize the closed loop of LED advertising from "exposure" to "conversion"
LED is more than just a screen; it is a composite media ecosystem that connects high-end traffic, social virality, and commercial conversion. Its core value lies in leveraging prime locations, precise audience targeting, immersive experiences, efficient conversion, and long-term assets to help brands achieve multiple returns from a single campaign—gaining landmark-level exposure and brand momentum while driving sales through scenario-based engagement. It is a preferred benchmark media for brand marketing in the Pudong area.
LED selects a communication scenario that integrates business district hubs, upscale lifestyle locations, and transportation nodes. This approach not only enhances brand positioning through the influence of comprehensive complexes, but also improves conversion efficiency by precisely reaching target audiences. Additionally, it flexibly accommodates diverse needs such as new product launches, seasonal promotions, and brand campaigns. Its high level of scenario integration and audience precision makes it an optimal medium for both brand value and effective conversion.
By combining location hubs, hardware matrices, targeted audiences, scenario integration, and flexible strategies, an LED advertising platform is built that balances brand positioning with effective conversion. Essentially, it opts for the triad of business district landmarks, upscale lifestyle spots, and transportation nodes as communication scenarios, leveraging the influence of these complexes to enhance brand image, and achieving an efficient exposure-to-conversion loop through precise audience engagement and scenario-based interaction. It is the preferred medium for brands deeply cultivating Shanghai Pudong's core areas.
