- Photos
- Specs
- Advantages
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- Media Map
| Area：Hangzhou | Type：Community | Frequency：0 |
| Address：No. 216, Xueyuan Road, Xihu District | Format：barrier gate | Duration：0 |
| Location：Hidden in the east side of the pavilion | Min Qty：1 | |
| Size：424mm×570mm | Min Period：week |
Advertising accurately matches the tonality of high-end brands, avoids interference from low-end people, greatly improves customer acquisition efficiency and conversion quality, and accurately reaches high-quality family decision-making levels with closed and compulsory reading and high-frequency reach of stable properties
Surrounded by Zhejiang Gongshang University and other universities, the academic atmosphere is strong, deriving multiple needs such as training, publishing, cultural and creative industries, expanding the scope of advertising radiation, close to the headquarters of Xingzhi Primary School and Hangzhou No. 13 Middle School Double famous schools, parents live in a concentrated area for their children's education, forming a strong demand circle for education consumption, which is the accurate away field for brands such as K12 training, quality education, and study abroad consulting
The elevator is a closed and non-interference space, the passenger's line of sight is unavoidable, forming a passive active reading, a single elevator ride lasts 30 seconds - 2 minutes, which is enough to fully receive core information, avoid memory breakage caused by fragmented reading, the reach rate can reach 98%, about 200 meters away from Metro Line 2 Xueyuan Road Station about 3 minutes, near the gate of Line 10 under construction is the bus station of Cuiyuan District 1, and many lines reach the whole city
The building structure of the eastern area of Yinyuxuan has a high frequency of use and a moderate internal space of the car, which provides an ideal display environment for frame advertising
With its precise audience profiling, high-frequency closed communication scenarios, and excellent media quality, it has become an efficient media choice for deeply engaging with the high-knowledge community in West Hangzhou and building localized trust. The elevator cabin, as a physically enclosed space, cannot be avoided by passengers’ line of sight. When riding, cellphone signals are limited and fragmented distractions are minimal, making it easier for attention to focus on static images, forming a passive yet active reading experience.
The advertisement, with its scene accuracy, high-frequency reach, and integrated communication, becomes a premium choice for brand consumer markets. It breaks away from the traditional one-way advertising model, allowing brand communication to truly enter residents’ daily lives. It leverages the scene marketing advantages of elevator frame ads while combining the lifestyle characteristics of the community, ultimately achieving a reciprocal alignment of commercial communication value and community life scenarios, laying a solid customer base for the brand.
Based on the West Lake cultural and educational core, dual subway lines, dual key school districts, and Vanke property management, its core advantage lies in accurately targeting high-net-worth decision-makers, enforced reading, high-frequency stable reach, low-cost high conversion, and community trust endorsement
With six core values—scene-closed-loop reach, precise audience targeting, low-interference high-retention communication, flexible placement adaptation, cost-effective conversion, and community trust endorsement—it has become the preferred choice for brands to deeply cultivate the West Hangzhou community family market.
