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| Area：Chengdu | Type：Outdoors | Frequency：120 |
| Address：211 Dujiangyan Avenue | Format：led | Duration：15s |
| Location：Yan Bailun Plaza | Min Qty：1 | |
| Size：20m*10m =200㎡ | Min Period：month |
As a long-standing commercial landmark in the urban area of Dujiangyan, Bailun Plaza is located at the intersection of Xingfu Avenue and Jianshe Road, near the entrance to the Dujiangyan Scenic Area, the Sunac Cultural Tourism City transit hub, and several established residential communities. It enjoys steady daily foot traffic and, during holidays, becomes a high-density exposure site due to the influx of tourists.
The large LED screen is situated at a prime street-facing location in the heart of Dujiangyan’s commercial district at 211 Dujiangyan Avenue, right across from the Darongcheng commercial complex and adjacent to the city’s main arteries. It serves as a core outdoor communication platform connecting local consumer traffic and cultural tourism visitors. During peak tourist seasons, this LED screen achieves dual coverage of highly engaged local residents and frequent national tourists, making it a strategic window for brands to reach the cultural tourism consumer circle in western Sichuan.
Bailun Plaza is located in Dujiangyan’s commercial core area, surrounded by multiple established high-end communities within a 1-kilometer radius, providing a stable base of residents. It is close to the Bailun Plaza bus stop with multiple direct lines, and combined with the city’s main thoroughfare, Dujiangyan Avenue, it easily captures both vehicular and pedestrian traffic, forming a foundational flow pool of fixed residents and transient customers. As one of Dujiangyan’s commercial landmarks, the plaza, together with nearby commercial complexes like Darongcheng, creates a cluster effect, becoming an essential destination for both local and cultural tourism consumption
As the first visual touchpoint for entering the city for consumption, it helps brands accurately reach high-potential customers who spend prolonged time on-site, making it an indispensable core outdoor media platform for brands deeply engaging with the Dujiangyan market, achieving both commercial and communication value.
The investment value of large screens is fundamentally rooted in their precise targeting and efficient reach of high-value regional consumer groups. As indicated by their core value positioning, the audience covered by large screens has strong purchasing power, high brand receptivity, and long dwell time as their key advantages, providing a solid foundation for advertising. On this basis, combined with the guaranteed traffic from prime locations, the communication empowerment of cutting-edge technology, and the efficiency improvement from flexible operations, they become high-quality outdoor media resources with both stable returns and long-term value appreciation potential.
Relying on the benefits of Dujiangyan’s integration of culture, commerce, and tourism, and leveraging the consumption upgrade trend in core business districts, the LED screen at Bailun Plaza in Chengdu Dujiangyan offers multi-dimensional advantages such as precise audience targeting, prime location, reliable technology, and flexible operations. It not only provides brands with an efficient communication channel but also establishes a stable and sustainable investment value system, becoming the preferred outdoor media resource for those deeply involved in the Dujiangyan market.
The four core advantages of LED screens closely align with Dujiangyan’s culture, commerce, and tourism integration and the trend of consumption upgrades. They not only ensure communication effectiveness through precise audience and prime location coverage but also reduce investment thresholds and enhance investment value through reliable technology and flexible operations, making them the core outdoor media for brands seeking to deeply engage the Dujiangyan market and connect with local consumers and cultural tourism visitors.
