- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Chengdu | Type：Outdoors | Frequency：120 |
| Address：No. 88, Section 1, Binjiang Road | Format：led | Duration：15s |
| Location：Jintang Wanda Plaza | Min Qty：1 | |
| Size：12.6m*8.7m =109.62㎡ | Min Period：month |
The large screen is a landmark outdoor media in the core business district of Jintang County, located at the prime spot on the exterior wall of Gate 1 of Wanda Plaza. It is a highly influential visual communication platform in the Jintang area, surrounded by large shopping centers, dining and entertainment clusters, high-end residential communities, and office buildings. The daily foot traffic exceeds 50,000 people, and on weekends and holidays, it can reach over 100,000 people.
Adjacent to the main urban roads with an unobstructed wide view, it reaches passing vehicles and pedestrians, making it a central hub for commerce, culture, and leisure in Jintang County. The primary audience is the 18-45-year-old consumer group, including families, young fashionable individuals, and business professionals. This audience has strong purchasing power and a high brand acceptance rate. With high-frequency repeated playback, 120 exposures daily ensure that advertising information effectively reaches the target audience.
As the largest and most city-oriented outdoor digital media in Jintang to date, its media advantages are highlighted across five dimensions: location grade, traffic density, audience quality, content extensibility, and government-business collaboration. It serves as a strategic communication platform for brands deeply cultivating the county-level market in northeastern Sichuan. The large screen has gone beyond the role of a traditional advertising medium, becoming a composite digital media integrating a city image window, commercial communication engine, and public information platform.
With its advantages in location and traffic, high-frequency exposure, stable technical performance, and versatile functionality, this large screen has become a cost-effective outdoor advertising platform in Chengdu’s Jintang and surrounding areas. Its combined commercial and public service functions help brands convey social value through high-frequency exposure, enhancing the target audience’s sense of recognition.
With precise scene targeting, robust technical support, and efficient communication effectiveness, it has become the core media carrier linking brands with regional consumer markets. The LED screens standing in the heart of business districts have long surpassed the function of simple advertising display. They have evolved into comprehensive communication platforms that combine traffic aggregation, brand endorsement, and scene interaction. Their core advantages can be deeply analyzed from four dimensions: scene value, audience match, technological empowerment, and operational flexibility.
The core advantage of LED screens lies in their deep integration of scene traffic, precise audiences, technical capability, and operational flexibility, creating a visible and tangible communication ecosystem where reach directly translates to conversion. For brands, this not only provides high-frequency exposure opportunities but also leverages their status as regional landmarks to achieve precise alignment between brand value and the consumer market, becoming a vital tool for expanding county-level markets.
As the key media connecting brands with county-level consumer markets, LED screens not only possess excellent fundamental communication attributes but their investment value is not limited to a single dimension such as traffic or technology. Instead, it represents a deep aggregation of location monopoly, audience precision, technological barriers, and regional development potential, making it a rare and high-quality investment target in county-level markets.
With the multidimensional value overlay of location, audience, technology, and regional benefits, LED screens are not only an efficient brand communication platform but also offer stable and substantial investment potential, serving as an important bridge linking regional commercial development and brand value enhancement.
