- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Chengdu | Type：Outdoors | Frequency：120 |
| Address：No. 5, Dadong Street, Jinyuan Town | Format：led | Duration：15s |
| Location：Jinyuan Jewelry | Min Qty：1 | |
| Size：7m*6m =42㎡ | Min Period：month |
This LED screen faces the main road, with no obstructions and a long visible distance. It receives tens of thousands of effective daily exposures and is a rare high-attention street-facing location in the urban area of Dayi. Located in the core commercial area of the old town, although it is a community-level outdoor screen, it leverages its prime location, strong community engagement, low entry barrier for advertising, and potential for cultural and tourism synergy to create a highly competitive media advantage in the county market.
The screen is located at the exterior of the Jinyuan Jewelry flagship store, No. 5 Dadong Street, Jinyuan Town, the core urban area of Dayi County, accurately occupying the prime area of Dayi's traditional commercial street. As a benchmark outdoor digital media platform in Dayi's jewelry retail industry, the screen, due to its exclusive access to the county’s core consumer traffic and high compatibility with the local wedding and cultural industries, has become an essential communication node for brands deeply entering the Dayi market. Its irreplaceability fundamentally ensures the media's core bargaining power and also builds a differentiated communication barrier.
The business district along Dadong Street in Jinyuan Town, where the screen is located, is the most commercially established core area of Dayi County. The surrounding area gathers diverse commercial formats such as dining, retail, and leisure, adjacent to the Panjia Street core business district, and radiates to the Mengwan East Road dining and entertainment cluster as well as the Jiazi East Road administrative office area.
Due to its irreplicable location, mature operation, and stable audience, the LED screen still possesses sustained media vitality. In the dual trend of brand penetration and county-level digitalization, the Dayi Jinyuan Jewelry LED offers unique value with small investment, deep market penetration, strong trust, and rapid conversion.
The core advantage of large screens lies in the dual empowerment of precise scenario targeting and industry adaptation. They not only lock in the core customer base of jewelry consumers but also expand the boundaries of communication value by leveraging the rise of the local wedding and cultural creative industries. This makes them a key link connecting brands with the core consumer needs in Dayi. Whether for local brands consolidating their market share or for external brands entering the Dayi market, their irreplaceable location value and industry adaptability make them a highly competitive communication choice.
The core competitiveness of large screens stems from precise scenario targeting and the closed-loop dual empowerment of local industry adaptation. This advantage allows them to break free from the limitations of conventional outdoor media's broad traffic coverage, precisely reaching the core demand group and scenarios of jewelry consumers, while deeply integrating the benefits of Dayi's wedding and cultural creative industry upgrades. They thus become a key link between brands and core consumer needs in Dayi, offering irreplaceable communication value to both local brands consolidating their market and external brands entering Dayi.
The media value can be defined across eight dimensions: location value, visual impact, content flexibility, precise reach, cost efficiency, brand empowerment, scenario adaptation, and technological reliability. It caters to the high-value display and local business district communication needs of jewelry retail. By being the first in the Dayi jewelry market to adopt high-definition LED screens, it creates a dual advantage of technological and display leadership, consolidating its market position.
By leveraging location advantages to target core customers, visual advantages to enhance product value, content advantages to respond to market changes, and cost advantages to optimize marketing investment, it helps Jinyuan Jewelry consolidate its leading position in the Dayi jewelry market, achieving dual growth in both brand and sales.
