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- Specs
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- Media Map
| Area：Chengdu | Type：Outdoors | Frequency：120 |
| Address：No. 201, Wenquan Avenue, Dayi County | Format：led | Duration：15s |
| Location：Triumphant Shopping Plaza | Min Qty：1 | Operating Time：0-24o'clock |
| Size：6m*4m =24㎡ | Min Period：month |
The landmark outdoor digital media in the core commercial district of Dayi New Town is located at the intersection of Dayi Avenue and Wenquan Avenue. It serves as an important visual symbol for commerce and the nighttime economy in the area, situated in the core zone of the new town's commercial, cultural, and administrative center, with a transportation hub position covering traffic and pedestrian flow from multiple directions.
As Dayi’s first comprehensive commercial complex positioned as a city-level SHOPPING MALL, Katy Triumph City integrates major department stores, boutique supermarkets, fashion retail, specialty dining, a four-star standard themed hotel, and an open commercial pedestrian street. It attracts a large number of local residents, nearby town visitors, and tourists to attractions such as Xiling Snow Mountain and Anren Ancient Town on a daily basis. Leveraging this highly popular commercial scene, its exterior LED screen has become an efficient window for brands to reach the consumer market in Western Sichuan counties.
As the only large outdoor LED screen in Dayi New Town, with no competitive media of its kind, it forms a regional exclusive communication advantage. Advertising exposure is uninterrupted, and being adjacent to Triumph Shopping Plaza ensures the shortest path from ad exposure to in-store consumption and experiential conversion. Its conversion rate is 3-5 times higher than that of traditional media, providing brands with a high-end, digital display platform that elevates brand tone, differentiated from traditional advertising formats.
The large screen is a three-in-one digital platform serving as the new town’s traffic entry, brand image carrier, and marketing conversion engine. It leverages its location advantage to target core audiences, uses visual advantages to create strong memorability, employs content advantages to respond to market changes, and optimizes marketing investment with cost advantages
The large-screen display is precisely located at the intersection of Dayi Avenue and Wenquan Avenue, right in the most bustling commercial, cultural, and administrative center of Dayi New Town. It is a key thoroughfare for traffic coming from all directions of the county, offering a 360° unobstructed view, covering vehicles and pedestrians from multiple directions. The average daily traffic reaches tens of thousands, and peaks exceed 100,000 on weekends and holidays, easily reaching over 80% of the core consumer base in the county.
With its four core advantages—prime location, high-definition display, flexible content, and stable performance—it has become an irreplaceable platform for communication in the Dayi market. It not only serves as a strategic stronghold for brands cultivating the local market but also as a digital business card showcasing the city's image. Furthermore, it acts as an emotional bridge connecting commerce, culture, and residents' lives, continuously injecting visual vitality into the prosperous development of Dayi New Town.
LED is no longer just a simple advertising medium; it is the core hub for local brand communication and the visual engine of the city's nighttime vibrancy. Its unique value comes not only from its irreplaceable location but also from its precise ability to communicate in alignment with local consumption scenarios, making it the preferred outdoor media for high-end brand advertising in the Dayi market.
Leveraging its unmatched positioning, precise coverage of diverse audiences, and scenario-based communication advantages, it is unleashing highly attractive investment potential, becoming a prime target for entering the county-level consumer market and providing a solid traffic foundation for realizing advertising value.
