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| Area：Chengdu | Type：Outdoors | Frequency：120 |
| Address：No. 116, Yongkang East Road | Format：led | Duration：15s |
| Location：Zhongsheng Grand Hotel | Min Qty：1 | |
| Size：11.52m*6.4m =73.73㎡ | Min Period：month |
Zhongsheng Grand Hotel, as a well-known local business hotel in Chongzhou, is located on the city's main thoroughfare, Yongkang East Road, adjacent to the Chongzhou Municipal Government, Sports Center, Yanhuachi Park, and several established residential areas. The area experiences heavy daily traffic and high pedestrian accessibility, providing strong consumption potential and social influence.
Relying on the hotel's authoritative image and high-quality clientele in the core urban area of Chongzhou, it has formed a unique media advantage different from ordinary outdoor screens. Its value lies not in broad coverage, but in precise reach, high trust, and strong situational impact. It serves as a strategic media resource for brands looking to deeply engage Chongzhou's local high-end market and achieve efficient communication.
Zhongsheng Grand Hotel is located in the core area of Chongzhou city, close to transportation hubs like Chongzhou Station and Chongzhou Bus Station. Multiple bus routes reach the locations of the large screens, forming a multi-dimensional traffic network of high-speed rail, road, and bus, easily capturing large volumes of transit passengers. Within a 1-kilometer radius, there are mature commercial complexes such as Wanda Plaza, Shengyuan Tangren Street Shopping Center, and Jiulong Tianrui Plaza, combined with large high-end residential clusters like Zhongsheng Shijia International Community, covering over 100,000 stable residents and tens of thousands of daily commercial visitors. It also reaches nearby government office employees and leisure consumers, forming a diverse traffic pool of mobile visitors, fixed residents, and business professionals, providing a solid base for advertising exposure.
The acceptance and demand for quality brands continue to rise, and the average dwell time in the business area is sufficient for repeated exposure and deep penetration of advertising messages. Precise audience targeting allows large-screen advertising to efficiently align with brand promotion, significantly improving communication and conversion efficiency, making it an effective tool for brands to deeply cultivate the Chongzhou market.
Relying on the landmark status of Zhongsheng Grand Hotel, it has become an important outdoor media platform connecting the city's transportation hubs and core business districts. The LED screen not only provides a high-quality media platform for brands but also leverages the benefits of commercial district upgrades and consumption upgrades to simultaneously enhance media value, bringing investors stable and considerable long-term returns.
Precise audience targeting allows LED screen advertisements to efficiently match diverse needs such as brand promotion, product marketing, and event publicity, significantly improving communication conversion efficiency. It serves as a high-quality tool for brands to deeply cultivate the Chongzhou market.
The high-value audience covered by the screen, characterized by strong purchasing power, high brand acceptance, and long dwell time, provides fertile ground for advertising communication. Based on this audience foundation, combined with the screen's own technological and location advantages, a complete communication chain of precise targeting, deep penetration, and efficient conversion is formed, making it a preferred media resource for brands to tap into the consumer market potential in Chongzhou.
The core investment value of the screen lies in its precise targeting and efficient reach of high-value regional consumers. As indicated by its core value positioning, the audience covered by the screen has strong consumption power, high brand acceptance, and long dwell time, providing a solid foundation for advertising communication. On this basis, the advantages of prime location traffic, advanced technical support for communication empowerment, and increased efficiency through flexible operations are further added.
