- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Guangzhou | Type：airport | Frequency：0 |
| Address：Guangzhou Baiyun International Airport | Format：Light box | Duration：0 |
| Location：T2 International Arrival Customs | Min Qty：2 | |
| Size：1.88×3.39×4面 | Min Period：month |
Located at the core position of the customs inspection channel in the international arrivals area on the southeast side of the first floor of Terminal 2, it is a must-pass node for international passengers going through entry procedures. It is a key link in the passenger flow from baggage claim → customs inspection → arrival hall. The media is situated next to both the declared and undeclared customs channels, covering all international arriving passengers, creating a 100% mandatory viewing scenario, with an advertising reach rate close to 100%.
With its unique scene attributes, concentration of high-net-worth individuals, and compulsory exposure mechanism, it has become one of the most strategically valuable high-end outdoor media in South China and even nationwide. All international arriving passengers must pass through the customs inspection channel, with an average waiting and passing time of 5–10 minutes. Passengers naturally scan their surroundings to monitor the progress of the process, achieving full coverage of advertising information without selection, skipping, or avoidance.
As an important stop after passengers enter the country, the average waiting time is 5–8 minutes, far exceeding regular airport areas. This provides a sufficient window for in-depth brand communication, allowing passengers to fully receive brand information in their information absorption mode. Passenger attention is highly focused, creating a compulsory viewing effect and increasing ad recall by 40%.
Media resources in the airport core controlled area are extremely scarce, with high competition barriers. Long-term ownership holds significant value and asset appreciation potential. As the first point of contact in the customs area for incoming passengers, brand information reaches passengers first, capturing their attention, laying the foundation for subsequent consumption decisions, creating a first impression advantage, achieving precise audience targeting for advertising, avoiding ineffective exposure, and improving investment efficiency.
Column-wrapped lightbox media combine exclusive location, premium audience, efficient communication, and brand empowerment, serving as a strategic communication high ground for brands entering the high-end South China market and connecting with global consumers. They are particularly suitable for industries such as luxury goods, high-end automobiles, financial services, international hotels, upscale tourism, and cross-border e-commerce, enabling brands to achieve the dual goals of enhancing brand image and driving sales, thereby creating lasting commercial value.
Airport lightbox media resources in key hub areas, which hold significant commercial value, precisely target critical points in international travelers' entry processes, establishing a golden communication channel for brands to interact with global high-end audiences. Each column-wrapped lightbox adopts a four-sided surround display design, creating a strong visual impact in the relatively quiet customs environment, effectively breaking through travelers’ attention barriers caused by travel fatigue.
The lightboxes are not only an advertising display platform but also a strategic touchpoint for brands to integrate into China’s open-to-the-world initiatives, acting as a bridge connecting global markets with the South China hinterland. Against the backdrop of Baiyun Airport’s annual inbound and outbound passenger flow exceeding 18 million, their unique contextual value and precise audience reach make them a must-have media resource for brands planning to establish a presence in the Guangdong-Hong Kong-Macao Greater Bay Area and expand into global markets.
As the first commercial environment international travelers encounter domestically, the brand information carried here is linked with authoritative contexts, significantly enhancing brand credibility and high-end image, forming a large-scale visual matrix, reinforcing memory, increasing placement flexibility and cost-effectiveness, and maximizing return on investment.
