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| Area：Guangzhou | Type：airport | Frequency：0 |
| Address：Guangzhou Baiyun International Airport | Format：Light box | Duration：0 |
| Location：T2 International Duty-Free Zone Central Plaza | Min Qty：1 | |
| Size：3.72×6.8×2面 | Min Period：month |
As a core media node in the flow of outbound passengers, it possesses multiple irreplaceable media advantages and serves as an important platform for high-end brands to carry out international communication and precise marketing. The central plaza lightbox is a key intersection that international travelers pass after security checks before entering the duty-free shopping area. All outbound passengers must go through this area. By this point, travelers have completed check-in and security, are physically and mentally relaxed, shift their attention to shopping and leisure, and are highly receptive to product information, with clear consumption intent and decision-making ability.
Travelers typically spend 15–30 minutes in the duty-free area, often resting, meeting, or browsing products in the central plaza area. The lightbox content can be viewed repeatedly and read in depth to reinforce brand memory. It is not only an advertising medium but also an integral part of the brand's tone. Its display effect is directly related to consumers' perception of brand level and effectively amplifies a high-end image.
The central plaza lightbox in the T2 international duty-free area is a strategic location for high-end brands to capture the South China cross-border consumer market. This media not only enables strong brand exposure but also accurately reaches target audiences with immediate purchasing power. It covers 100% of international departing passengers at Baiyun Airport and reaches over 50,000 high-end business travelers and cross-border consumers daily.
Located on the core route in the central plaza of the international departure hall duty-free area, it is a must-pass hub for departing passengers, covering all international travelers without blind spots. Daily reach peaks at over 55,000 high-end business travelers during holidays, and ad attention rates increase by 150%, effectively reinforcing brand memory.
Lightboxes leverage five core advantages: 100% coverage of international departing passengers, precise reach of high-net-worth audiences, prime consumption decision-making scenarios, large-scale visual impact, and exclusive scarce media resources. They create a full-chain communication loop of exposure - experience - conversion, becoming a strategic-level media platform for high-end brands to capture the cross-border consumer market in South China.
Thanks to their unique geographical location, top-quality passenger traffic, high-consumption conversion scenarios, and exclusivity, they have become a strategic location for high-end brands aiming at the South China cross-border consumer market. This media not only enables strong brand exposure but also precisely reaches target audiences with immediate purchasing power, making it the preferred media resource for brands to enhance international influence and expand in the South China market.
They accurately target high-net-worth audiences with an annual throughput exceeding tens of millions, including business elites, cross-border travelers, and the main luxury consumption demographic. These audiences are not only highly capable of spending but also inclined to actively receive high-end brand information. Lightboxes are more than just an advertising display platform—they serve as an important communication bridge connecting the South China market with global consumer trends, highlighting the core value of lightbox media in the modern aviation commercial ecosystem.
With the fourfold advantages of high passenger traffic, strong intent, long dwell time, and premium environment, lightboxes create a golden communication arena integrating mandatory exposure, emotional resonance, and consumption guidance. They are a rare media resource among airport lightboxes, combining strategic value with effective conversion. Precise audience targeting and exceptional communication efficiency make them the strategic choice for high-end brands seeking to dominate international communication hubs.
