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- Media Map
| Area：Nanchang | Type：airport | Frequency：0 |
| Address：Nanchang Changbei International Airport | Format：Light box | Duration：0 |
| Location：T2 Second Floor Departure Hall | Min Qty：1 | |
| Size：4m×14m=56㎡ | Min Period：year |
Located at the check-in island of the departure hall, security checkpoint, and the core waiting area, it is the only route that all domestic departing passengers must pass, stop, and view. There is no diversion and no obstruction, achieving 100% mandatory exposure with no wasted ineffective traffic. Passengers spend an average of 30–60 minutes at check-in and waiting areas, repeatedly viewing up close, with an average of more than three mandatory exposures per person per day, resulting in high memory retention. This creates a more complete loop from 'seeing' to 'remembering' to 'decision-making.'
The second floor of Terminal 2's departure hall has three core routes, forming full-chain coverage of 'check-in – security – waiting.' A giant lightbox above the check-in island faces the passenger queuing area, more than 10 meters above the ground, providing strong visual impact as the first contact point for passengers when checking in. Facing the boarding gate direction, it acts as a must-pass, must-see media to reinforce brand memory, creating a strong sense of visual pressure and impact, effectively enhancing brand advertising media.
As the only core public area for T2 domestic departures, the lightbox covers all departing domestic passengers. Relying on the airport’s annual passenger throughput of tens of millions, with a daily departing passenger flow of over 28,000, the annual exposure volume remains stable at tens of millions. Full-route coverage from check-in → security → waiting ensures 100% reach, as passengers cannot bypass it. The environment for advertisements is pure and undisturbed, with long passenger stays, rapidly expanding regional influence.
Directly above the check-in island, passengers will inevitably stop and queue here. Advertising information can accurately reach every departing traveler, achieving 100% passenger coverage. The hall environment is spacious and bright, the advertising visuals are unobstructed, and the viewing distance is long, creating a strong visual impact. Passengers stay for extended periods while checking in and waiting in line, providing ample exposure time and enabling mandatory in-depth communication.
With its unique geographic location and top-notch display effects, it is an extremely valuable 'golden spot' in airport advertising resources, ensuring that brand information can receive long-term, uninterrupted deep exposure. This greatly enhances brand awareness and recall, making it a landmark advertising medium in the departure hall and the preferred choice for showcasing brand strength and enhancing brand image.
Passengers in the departure hall need to check in, queue for security, and wait temporarily, with an average stay of over 30 minutes—far exceeding that of similar media in the arrivals area. The travel pace is relaxed without the stress of rushing, allowing passengers to focus more on the surrounding visual content. This significantly improves the reception and memory of advertising information, effectively reducing communication loss and turning each exposure into brand recall, achieving 'exposure equals value.'
With tens of millions of stable departing passengers, exclusive core traffic routes, a massive aerial visual advantage, and precise targeting of high-net-worth audiences, it combines brand image building, precise reach and conversion, and long-term asset value appreciation, making it the preferred investment option for capturing high-end offline traffic.
