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- Specs
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- Media Map
| Area：Shenyang | Type：airport | Frequency：0 |
| Address：Shenyang Taoxian International Airport | Format：Light box | Duration：0 |
| Location：T3 Domestic Arrivals Baggage Hall Main Passage | Min Qty：2 | |
| Size：8.275×3.7 | Min Period：month |
Located on the main corridor wall of the baggage claim hall, adjacent to the baggage carousel and the arrivals exit, it is an essential path for all domestic arriving passengers to collect luggage, wait, and exit the station. There is no diversion or obstruction, passengers stay on average 15-25 minutes, and repeated close-range viewing of advertisements ensures an effective reach rate of nearly 100%. The baggage hall is spacious and clean, with no competing advertisements, resulting in memory retention significantly higher than outdoor media.
The media positions extend longitudinally along the corridor, forming an uninterrupted, unobstructed 'lightbox corridor.' Passengers walking through the corridor are subjected to 100% mandatory exposure. Together with the transversal lightboxes at the exit, this creates a 'collection-to-exit' dual-end visual loop. The corridor is enclosed, with no other advertisement interference, making the lightboxes the only visual focus, and brand information retention is significantly higher than dynamic media.
The annual passenger throughput is approximately 24.93 million, with domestic arrivals accounting for over 98%. The daily average arrival flow is about 68,000 passengers, peaking at over 100,000 during holidays. National brand reach has no blind spots, the lightbox display is parallel to passengers' line of sight with no height difference, making brand information clearly readable. The advertisement’s effective reach rate is high, covering the entire arriving passenger flow with extremely saturated coverage. Repeated close-range viewing of the lightbox ensures high information reception efficiency.
Located on the main corridor wall that passengers must pass through to collect their luggage, featuring large-scale visuals, strong visual impact, and 100% coverage of domestic arrivals, this media provides a core advantage as a premium platform for brands to achieve efficient exposure and image display at the Northeast aviation hub.
The media serves as an essential passage for passengers after picking up their luggage, capable of precisely reaching 100% of domestic arriving passengers. The lightbox displays are bright and eye-catching, possessing strong visual appeal in the baggage claim hall environment. During passengers' waiting and walking, brand information is continuously exposed, effectively deepening brand impressions. It accurately captures the mandatory route after luggage collection, and through continuous visual display, the brand memory is effectively reinforced.
After collecting their luggage, passengers walk along the passage towards the exit, which is a relatively relaxed yet focused moment. The lightbox sets are arranged sequentially along this essential route, allowing brand information to be continuously exposed during the passengers’ “final step” of their journey, creating a continuous, progressive visual impact. This greatly increases the frequency of brand exposure and the depth of memory, achieving a communication effect of “1 1 1>3.”
This media is a key gateway for traffic in Northeast China and precisely reaches high-net-worth audiences, providing in-depth exposure and conversion. As a scarce asset with barrier to entry, it is a high-quality investment target, capable of building a premium brand image while ensuring efficient commercial conversion. It offers both short-term returns and long-term value appreciation, making it a high-value choice for brand market deployment, precisely reaching the most commercially valuable audience.
The baggage claim hall is a closed indoor airport space with a tidy and well-organized environment. The surrounding commercial advertising density is low, and the information environment is simple, without cluttered images or noisy elements that interfere. The brand content stands out independently, transmitting information purely and efficiently, significantly improving advertising conversion effectiveness.
