Media Resources

The lightbox faces the escalator going up / Passengers naturally look straight at the ad while riding the escalator, with a viewing time of 5–15 seconds, unobstructed and without distractions. Compared to side-hanging media along the passage, the efficiency of receiving the information is significantly improved, leaving a deeper brand impression.

This media is located in a rare premium spot at the interchange level of entry and exit, directly facing the crowd coming in and out of the station. It ensures high visibility and effective communication, strongly impacting the audience. The wall lightbox at the exit aligns well with passengers' line of sight, allowing them to view the display up close, offering a very high reach and strong visual impact.

The crowd entering and exiting the station has full coverage with no visual obstructions, making the view intuitive. It can fully showcase the advertising content, creating a strong visual focus and ensuring that travelers in different locations can see it, achieving efficient exposure before they ride.

Passengers usually wait for 15–40 minutes. Unlike the fleeting ads in passageways, when passengers sit and wait or line up for tickets, they look at lightboxes repeatedly, making the ads much more memorable and ensuring higher completeness in receiving the station media information.

Located in the main passage of the exit escalator at Beijing North Station, it's the only active line in the station for exit plus subway transfer. Traffic flows one way with no forks, no splits, and no detours, ensuring 100% mandatory exposure to all arriving passengers with zero missed visitors.

The lightbox is located in the central position above the first screen at the West Station. With heavy foot traffic, the three-piece simultaneous display creates a strong visual impact. It reaches 400,000 passengers daily, covering 40% of departures and 50% of arrivals. It's the best and most valuable lightbox spot in Beijing West Station.

The spot is right next to the station's main transfer area, bringing together subway transfer passengers, travelers waiting around, and self-driving parking customers—a triple boost of quality foot traffic. It's a rare prime location in the West Station underground connection area, and whether passengers are on the move or standing still, they can easily catch the ad content.

The area sees a dense flow of people, and ad display times are stable with high coverage. In such a crowded environment, ads have a very high reach, making it great for brands looking for high exposure promotion.