Media Resources

A light box refers to a standalone, pillar-type, multi-faceted large luminous advertising device, usually standing in the central passage between baggage carousels or in the middle of waiting areas, resembling a modern art sculpture and serving as the absolute focal point of passengers' attention when retrieving their luggage.

A scrolling lightbox is a classic media format that combines the high-definition image quality of traditional lightboxes with dynamic switching functionality. It is usually installed on the side walls of airport boarding corridors, on the sides of pillars, or near the passageways by boarding gates, and uses a mechanical device to automatically cycle through images between advertisements.

Located after domestic security checks and on the way into the boarding hall, this is a place everyone must pass through. It is the most crowded area with the widest view. Contracting the pillars here means that the brand becomes the first impression of travelers after entering the boarding area, and the long gaze duration achieves deep immersive exposure.

The domestic departure area of T3C has an extremely long linear circulation path, extending from the security checkpoint to various remote boarding gates, with a total length of several hundred meters. Wall lightboxes rely on this narrow physical space, being embedded on the walls in a continuous or spaced manner, forming a unique brand corridor in the waiting area.

The average waiting time during the boarding window period can reach 40 minutes to more than an hour, or in prominent locations of the core rest area. The double-sided design allows travelers to have a complete visual experience no matter from which direction they approach the main corridor, achieving full information coverage without blind spots.

Located next to the first-class lounges of Sichuan Airlines/Eastern Airlines/Southern Airlines in the mixed-flow area, it covers both departing and arriving passengers while also reaching the highest-end passengers in the airport. The average stay time of passengers in the mixed-flow area is as long as 68 minutes, providing even more exposure to the advertisements.

Relying on the airport's unique starfish-shaped architectural design, and utilizing the atrium corridor space connecting the central hall with each boarding gate as a wind tower, the advertising images are perfectly integrated with the architectural structure, forming a visually striking vertical brand lighthouse.

A key static media resource located in the international arrivals area connecting the immigration inspection counters with the baggage claim hall, this media occupies the only route that passengers must take from legal entry to physical baggage collection, having extremely high strategic value and brand display effect.