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- Media Map
| Area：Beijing | Type：high-speed railway | Frequency：0 |
| Address：1 Beibinhe Road, Xizhimen North Street | Format：Light box | Duration：0 |
| Location：North Station Waiting Hall | Min Qty：1 | Operating Time：0-24o'clock |
| Size：9.19*2.75 | Min Period：month |
The North Station integrates railway passenger flow with the subway's million-transfer passenger flow, maintaining a stable daily passenger count of over 40,000 on weekdays. This area is a must-pass spot for travelers entering the ticket gates and has relatively long waiting times, making it ideal for mandatory viewing. The giant close-up displays easily attract audiences to actively engage with the brand experience. The hall has high ceilings and no pillars blocking the view, with lightboxes aligned along the main wall, so the brand logo is clearly visible from a distance. The large lightboxes have exclusivity with no competing visuals interfering.
The waiting hall is a semi-enclosed, low-distraction environment where passengers typically stay for 30–90 minutes. While sitting, resting, or queuing for tickets, travelers repeatedly see the lightboxes, turning passive exposure into active viewing. The completeness of information reception here is much higher than with other in-station media. Additionally, it handles a large amount of subway transfer traffic, connecting both railway and subway passenger flows, significantly expanding brand coverage.
The main media format is wall-mounted lightboxes, available in various sizes to cover the golden 40-minute window that passengers stay. It reaches travelers heading to the platforms, and some arriving passengers can also see the ads through the glass. This makes it a high-quality medium for deeper interaction between the brand and travelers. Long-term repeated exposure enhances brand impression, increasing ad recall by more than 37%, and the completeness of information reception is far higher than other in-station media.
Lightboxes lead comprehensively in three key indicators: dwell time, audience stability, and immersive communication. They are the optimal railway media carriers for high-value brands to achieve 'deep penetration + long-term memory.' Large-scale lightboxes in station halls occupy the prime central position, with full-wall coverage and no obstructions, providing a strong visual impact that’s perfect for high-end brand positioning. They create an immersive brand environment, and through repeated immersive exposure, the communication effect is more stable and long-lasting.
The core audience of the media is young and middle-aged people aged 18–45 with high education, high spending power, and strong decision-making ability. This includes business travelers, self-driving tourists, cultural and scenic tourists, and governmental city promotion sectors, covering the core target audience in all industries. At the same time, leveraging the exclusive Jingzhang High-Speed Railway route, it accurately serves special passenger flows for ski trips in Yanqing and cross-provincial vacations in Zhangjiakou, providing one-stop coverage of local commuting and cross-provincial cultural tourism high-value circles, precisely tapping into the core consumer market and significantly increasing conversion potential.
Travelers are in a state of waiting, relaxation, and information hunger, making them highly receptive to ads with low resistance. From exposure to recognition, the conversion rate is much higher than ordinary ads. With minimal surrounding interference, ads achieve 100% mandatory visibility and extended viewing, forming a continuous visual corridor. Travelers in lines, confirming information, or waiting for dispatch cannot bypass or avoid the ads, achieving an ad reach rate exceeding 95%.
