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| Area：Beijing | Type：high-speed railway | Frequency：0 |
| Address：1 Beibinhe Road, Xizhimen North Street | Format：Light box | Duration：0 |
| Location：North Station Exit Passage | Min Qty：1 | Operating Time：0-24o'clock |
| Size：7.78*2.6 | Min Period：month |
Located at the Xizhimen multi-level transportation hub, the clusters of lightboxes in the exit passageways are distributed along the exit escalator corridors and the west exit hall, the two main traffic lines. They serve as the only passage for high-speed rail passengers to exit, transfer to Metro Lines 2/4/13, take taxis or ride-sharing cars, and catch buses, connecting national railway passengers with metro commuters and achieving 100% coverage of arriving passengers. This makes it a core traffic media asset in the underground exit area of the North Station.
The large escalator lightboxes face the direction of passenger movement directly, giving zero-distance enforced exposure and extending brand visibility time, creating an immersive communication atmosphere. Beijing North Station handles the passenger flow from the Beijing-Zhangjiakou high-speed rail and the Beijing-Baotou line, with daily comprehensive passenger exits of 120,000-150,000 people, and peak single days during the Winter Olympics, cultural tourism, and holidays exceeding 220,000. The passenger flow is a mix of two groups: interprovincial high-speed rail travelers and Xizhimen metro commuters.
The lightboxes are installed at eye level for adults, allowing passengers to clearly see the brand image from a distance and read product copy or event info closely while waiting or finding their way. This meets both brand promotion and lead conversion needs, significantly improving communication efficiency. The visuals are independent and striking, ensuring brand information isn’t diluted by noise, with a visual impact far better than ordinary media, and a stable audience base that continuously delivers exposure.
The lightbox directly faces all passing travelers without any visual obstruction, allowing travelers to clearly catch the image on the lightbox no matter which direction they are walking. This ensures 100% coverage of movement paths. The lightbox features a large, high-definition backlit design, offering high-resolution images and strong color reproduction. Combined with the open and transparent corridor layout, it creates a strong visual impact, quickly embedding the brand message in travelers’ minds during their brief passage.
Occupying a central position, the lightbox reaches a wide audience with strong communication penetration, breaking geographic limitations and allowing brand messages to reach travelers nationwide. It serves not just as a simple display tool but as an effective bridge connecting the brand and its audience. Through immersive visual engagement, it helps enhance brand awareness and expand influence, making it a highly valuable advertising option in airport settings.
As the core hub for the Beijing-Zhangjiakou High-Speed Rail and Winter Olympics ice and snow tourism, it boasts a unique and differentiated communication IP, making it an exclusive prime promotion platform for the ice and snow industry, nearby scenic areas, and short-trip vacation brands. During the autumn and winter snow season, its advertising value significantly increases. Passenger flow slows down after exiting the station, reducing travel urgency, so travelers naturally scan the corridor walls. Ads encounter low resistance and enjoy longer viewing times, offering long-term value growth and making it a reliable, high-quality advertising medium for urban high-speed rail hubs.
