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- Media Map
| Area：Jiaxing | Type：high-speed railway | Frequency：0 |
| Address：No.1 Shangwu Avenue, Dayun Town, Jiashan County | Format：Light box | Duration：0 |
| Location：南站候车大厅休息区 | Min Qty：1 | Operating Time：0-24o'clock |
| Size：9.93m×3.43m | Min Period：month |
Arranged on the main walls on the left and right sides of the waiting hall without visual obstructions from pillars or signboards, these installations offer a 360° view across the waiting area. Positioned directly above passenger seating zones and along the main sightlines leading to ticket gates, they serve as the core visual medium of the hall. They deliver full, unmissable exposure to passengers throughout their entire journey inside the station—after security check, while waiting, and when queuing for ticket validation. As unavoidable fixed exposure points within the enclosed waiting space, they match the hall’s high-ceilinged layout and deliver complete, clear imagery whether viewed from near or far.
These light box media inside the enclosed indoor waiting hall see approximately 7,000 passenger visits daily, over 10,000 on peak days, and more than 2.5 million annually. This means the light boxes lining both sides of the lounge reach thousands up to tens of thousands of travelers each day, with an impressively large total annual audience base. High-speed railway station light box ads leverage frequent, massive floating populations and boast a distinct advantage in audience volume.
With daily passenger flow exceeding 10,000, the audience covers three core groups: business commuters, cultural and tourism travelers, and local residents. Passengers spend an average of 40 to 90 minutes waiting in the lounge, leading to prolonged, repeated passive exposure to the advertisements. Unlike foot traffic that moves rapidly through corridors, waiting passengers have ample time to absorb brand messaging, resulting in drastically improved message retention rates. This creates a stable and continuously expanding audience foundation for light box advertising, enabling full coverage of waiting passengers and precise influence over travelers about to depart.
The light box media located in the lounge area of the waiting hall stands as one of the most valuable advertising carriers inside the station, thanks to its exclusive geographical location and distinctive visual presentation. While waiting for trains, passengers can naturally catch sight of the light boxes on both sides whether they are seated to rest or walking around, creating continuous and effective visual exposure that drives far higher reach and brand recall for light box ads compared with other out-of-home media formats.
The relatively enclosed space of the waiting hall minimizes external distractions, allowing passengers to stay more focused during their waiting time. Boasting prime positioning, high-definition visuals and steady lighting, the lounge light boxes leave a deep impression on passengers. Designs for light box advertisements generally follow the standards of "original, concise and eye-catching", ensuring passengers capture and retain the advertised information at first glance. They constitute premium media resources for advertising communication within high-speed railway stations.
Light boxes feature four core media strengths: heavy passenger flow, long dwell time, high audience attention and precise exposure. Passengers can naturally view the light boxes lining both sides while resting seated or moving about during waiting, generating sustained and efficient visual coverage. Such a communication environment characterized by "long exposure duration, close viewing distance and low interference" enables light box advertisements to achieve significantly better reach and memorability than other forms of out-of-home media.
