Media Resources

As the first visual focal point for passengers entering the waiting area, it can precisely cover all passenger flows across waiting, ticket checking, transfer and rest zones. It achieves full-space saturated exposure of the entire hall without multi-screen combinations, making it an irreplaceable core visual communication carrier inside the station.

The ticket check gate is the gathering area at the end of the passenger waiting zone. Passengers usually queue up dozens of minutes in advance, staying in an idle state with few distractions and full concentration. Their long dwell time and focused attention greatly boost brand recall and content penetration rate.

Located on the north side of the central comprehensive service island along the central axis of the waiting hall, symmetrically arranged with the main screen on the south side and separately placed at the northern and southern ends of the service island, the two north-south screens occupy the visual center of the hall and enclose all pedestrian traffic flows in the hall. This area serves as the dual core of sightlines and passenger flow within the station.

The large LED screen stretches horizontally across the entire arrival canopy and blends seamlessly with the station building. The station square in front features an open layout free of obstructions such as columns, green plants and structures, delivering a full 360° viewing experience with clear visibility of the screen content even from hundreds of meters away.

Passengers walk at a moderate pace with luggage while exiting the station. The full travel time through the entire corridor ranges from 3 to 8 minutes. Throughout the journey, passengers face suspended large-format digital signage continuously and are repeatedly exposed to advertising content. As a result, ad memory retention for this exit scenario is far higher than that of media placements at entry and waiting areas.

Adjacent to the entire waiting seat area on the north side, the northbound ticket checking passage and train schedule information guidance screens, this is the core access point for passengers entering the waiting area after passing security check at the North Square and transferring upstairs to Metro Lines 4 and 10. It fully covers all passenger flows for waiting and ticket checking on the north side without any obstruction from columns or walls.

As a major high-speed rail hub in southwest China, the station handles over 250,000 passenger trips daily. The North Square accommodates 70% of the station’s main passenger flow. This location steadily reaches more than 170,000 people each day, with a peak volume of over 220,000 during holidays. The massive and consistent foot traffic ensures sustained brand exposure.

Passengers spend an average of 15 to 40 minutes waiting in the station. They repeatedly look straight at the large screens while resting and waiting for ticket checking. They can be exposed to advertisements multiple times during a single trip, resulting in far higher retention of advertising information than short-duration media in passageways.