Media Resources

While passengers take the escalator down to exit the station, their line of sight is fully directed at the large screen with no detours or split pedestrian flows. This enables 100% passenger exposure capture, making it a scarce closed-loop traffic media resource on the station arrival floor.

The waiting hall is the only area in the entire station where passengers stay for extended periods. The average dwell time of travelers exceeds 30 minutes, making it a prime communication venue featuring high audience focus, low environmental distractions and strong rigid demand.

All ticket checking gates on both sides of the waiting hall are located along the essential passenger flow routes for security check-in, waiting, queuing and boarding. There are no bypasses for passenger flow or blind visual spots, covering 100% of all passengers waiting and traveling in the station, making them prime core advertising positions within the station's waiting area.

Passengers have an average of 30 to 60 minutes of free waiting time before ticket checking, during which they stay in a relaxed state with little disturbance and no rush pressure. Ticket gates serve as the core visual focal point for passengers to check train numbers and queue up, and the screens deliver unobstructed close-range displays aligned with people’s natural horizontal viewing angle.

Installed on both sides of each ticket checking gate in the waiting halls of the North and South Squares of Chongqing North Railway Station, these facilities lie along the only visual route that passengers must pass through when taking seats while waiting, queuing up, and proceeding through ticket checks to board trains. There are no pillar obstructions, blind spots in sightlines, and no alternative bypasses available.

The waiting hall is the core communication space within the station featuring long dwell time, high audience attention and strong enclosure. Passengers stay here for an average of 15 to 40 minutes, far longer than transient areas such as entry gates, exit gates and passageways.

The core LED media in the Arrival Hall on the first floor of Changsha South Railway Station is located in the center of the north-south exit passages with the heaviest foot traffic. These LED screens adopt matrix broadcasting, which can fully cover all passengers arriving via the Wuhan-Guangzhou High-Speed Railway and Shanghai-Kunming High-Speed Railway lines.

The screens are positioned at the core eye level of passengers, close to passing crowds, making them a type of media that viewers are forced to notice actively. Passengers are continuously exposed to advertising information throughout their waiting and ticket-checking queuing periods, resulting in sufficient exposure duration and high information memorability.