Media Resources

This spot is located at the prime pre-entry checkpoint ahead of the station. It precedes downstream media such as waiting seats, ticket gates and central large screens, capturing passengers' first visual impression during their trip. It establishes brand awareness in the early stage of passengers' travel, with a higher exposure priority than most advertising spots inside the station.

The media spaces above the commercial zones on both sides of the lobby feature large display areas. Full-screen presentations deliver a powerful visual impact and target high-spending crowds. The displays are visible across the entire arrival lobby, enabling repeated exposure for passengers passing through security checks. Digital media incurs zero costs for content rotation, offering superior cost-effectiveness.

After exiting the station, passengers have concluded their trips and feel relaxed, free from the anxiety of rushing to catch trains when entering the station. They take a gentle walk along the ramps for 4 to 9 minutes, with ample spare attention to absorb advertising information. The depth of brand recall and message receptivity here are far superior to the high-pressure rush scenarios inside the station.

This passageway is the one-way exit route exclusively for passenger flow on the east side. There are no branch passages for diversion or alternative detours. It independently captures all arriving passenger flow at the east side of Shanghai Railway Station, serving as the primary core advertising touchpoint where travelers first arrive in Shanghai and access urban information.

The station-front square is spacious, unobstructed and free of columns or building blockages, delivering an immersive visual impact. It fully covers the square waiting areas, bus stops, taxi holding lots and all traffic along Moling Road. Featuring long-distance visibility with no blind spots, it enables precise passive exposure of visuals to passengers during their waiting time.

The large screens are divided into two sections covering the northern and southern zones of the waiting hall. Installed side by side with train departure information displays, they are strategically positioned to overlook clusters of ticket gates on both the north and south sides as well as the main aisles lined with extensive waiting seats. With no separated passenger circulation routes, the screens achieve 100% coverage for all travelers waiting in both the northern and southern areas.

Located in the central core area of the waiting concourse, this spot serves as an indispensable gathering hub for passengers after station entry and security screening. Within the naturally enclosed space of high-speed rail stations, this position captures and covers 100% of all waiting passenger flows, enabling mandatory exposure and in-depth penetration of brand messaging throughout passengers’ dwell time.

Sited at the core of the arrival-floor exit lobby of Hangzhou East Railway Station, this spot sits on the mandatory traffic route for all passengers leaving the station. As a prime advertising location, it instantly captures the attention of exiting foot traffic and delivers efficient exposure of brand messages the moment travellers depart the station.