Media Resources

The media is mainly placed at the key positions above all A/B ticket gates on the third-floor waiting hall. It's a rare, fully covered digital media resource within the station.

Passengers usually wait for 15–40 minutes. Unlike the fleeting ads in passageways, when passengers sit and wait or line up for tickets, they look at lightboxes repeatedly, making the ads much more memorable and ensuring higher completeness in receiving the station media information.

Located in the main passage of the exit escalator at Beijing North Station, it's the only active line in the station for exit plus subway transfer. Traffic flows one way with no forks, no splits, and no detours, ensuring 100% mandatory exposure to all arriving passengers with zero missed visitors.

The lightbox is located in the central position above the first screen at the West Station. With heavy foot traffic, the three-piece simultaneous display creates a strong visual impact. It reaches 400,000 passengers daily, covering 40% of departures and 50% of arrivals. It's the best and most valuable lightbox spot in Beijing West Station.

The spot is right next to the station's main transfer area, bringing together subway transfer passengers, travelers waiting around, and self-driving parking customers—a triple boost of quality foot traffic. It's a rare prime location in the West Station underground connection area, and whether passengers are on the move or standing still, they can easily catch the ad content.

The area sees a dense flow of people, and ad display times are stable with high coverage. In such a crowded environment, ads have a very high reach, making it great for brands looking for high exposure promotion.

The passage forms a two-way circulation pattern, with long rectangular light boxes on the east and west sides spanning the atrium beams. Passengers going up or down can see the entire display just by looking up, and during the long walk, the visuals are always in view, with no blind spots or crowd obstructions causing parts of it to be missed.

The entire corridor is straight with no branches, no diversion of passenger flow, and no detour paths. All exiting passengers pass through 100% of the route. Media panels are arranged in double rows on both sides, aligned with passengers' line of sight, giving them plenty of time to fully read brand graphics and information.