Media Resources

The overall decoration of the passage is simple and well-organized with few small scattered advertisements, resulting in minimal visual distraction. Passengers’ eyes will naturally focus on the light box displays, allowing them to fully absorb brand information. This greatly deepens brand recall and delivers far better communication and conversion results than short-duration transit media.

This location serves as the first visual gateway for passengers arriving in Tangshan and a critical window for stimulating local consumption. Upon exiting the station, passengers immediately generate demands such as taking taxis, returning home, leisure activities, shopping, property purchasing and traveling, so the advertising exposure precisely targets the early stage of consumption decision-making.

The light boxes are installed at the optimal eye level for standing adults, unobstructed by columns, turnstiles or equipment. Passengers will naturally fix their eyes on the visuals while queuing, waiting or making inquiries, creating a mandatory immersive viewing experience that delivers far deeper information retention than media placed along quick-through passageways.

The golden core area achieves full passenger flow coverage without blind spots. Media devices are evenly placed at the center of seating clusters in the waiting hall. Unlike wall-mounted media on a single side, they adopt a three-dimensional layout around square columns to deliver 360° all-round exposure.

It occupies the main visual area of the central pillars in the waiting hall, serving as the core focal point for incoming passengers throughout their entire journey of waiting, resting and ticket checking. It boasts multiple communication advantages including scarce locations, striking visual impact, precise passenger flow targeting and in-depth audience reach.

The core open area of the elevated waiting hall at Urumqi Station is the independent Position C among the three sets of digital triangular screens inside the station. Adjacent to the waiting seat area, ticket checking passages and the central service desk, it is the visual core spot that all passengers must pass through along the entire route for waiting, moving and resting.

The huge digital light boxes above ticket gates deliver sufficient single effective exposure time. Combined with high-frequency daily loop playback, they repeatedly strengthen brand memory, achieving far superior ad retention effects compared to short-duration corridor advertising media inside stations.

As functional media on the platform floor, it serves the dual purposes of station guidance signage and commercial display. Situated close to platform staircases, barrier-free elevators and passenger queuing areas, it remains continuously visible to travelers throughout their waiting, passing and boarding processes, making it a rare immersive communication spot tailored to the riding scenario inside the station.