- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Chongqing | Type：high-speed railway | Frequency：300 |
| Address：No. 168 Fengzhong Road, Xinqiao Subdistrict, Shapingba District | Format：led | Duration：10s |
| Location：East Plaza outside Chongqingxi Railway Station | Min Qty：1 | Operating Time：5-22o'clock |
| Size：12*1.9 | Min Period：month |
It is located at the core lintel position of the main entrance to the East Square of Chongqing West Railway Station, directly beneath the large station sign bearing the words "Chongqing West Railway Station" and facing the entire open square in front of the station. Serving as a landmark advertising spot that represents the railway station as an urban gateway to the outside world, the East Square is a convergence hub for passenger flows from metro lines, buses, online car-hailing services and taxis. The train departure timetables installed on both sides also function as directional signs, further extending the time passengers spend looking at this location.
The media hardware consists of an integrated high-definition outdoor LED screen measuring 12 meters by 1.9 meters, spanning the entire canopy of the East Entrance. Real-time train departure information display boards are fitted on both sides, endowing the facility with dual functions of advertising display and passenger flow guidance. It delivers stable visibility day and night: the screen does not wash out under strong daylight, and it creates a striking nightscape atmosphere after dark. The screen content can be clearly viewed from long distances and all areas of the square without any obstruction from buildings or support columns, offering an unobstructed 360-degree viewing perspective.
The spacious front square allows passengers to stay relaxed while waiting for entry or gathering to rest. With a calm mindset and high willingness to absorb information, passengers show very low resistance to advertising content. This creates a strong linkage effect of "checking essential travel information alongside passive brand exposure", greatly prolonging the audience’s viewing duration. It transforms advertisements from "passive displays" into content that people "actively notice", achieving a far higher effective reach than ordinary outdoor advertising locations.
This location boasts an inherent internet-famous check-in appeal. Passengers arriving in or departing from Chongqing, as well as those seeing off or picking up relatives and friends, frequently take photos with the station building's large screen as the backdrop. Relevant real-shot footage spreads spontaneously across social media platforms nonstop. Serving as the most recognizable outdoor communication medium at Chongqing West Station, it acts not only as an image display window for brands targeting all consumer groups across Southwest China but also as a core gateway medium for external city image promotion and regional cultural tourism marketing, covering high-value audiences from all tiers including business travelers, interprovincial tourists and family consumers.
As the sole large building screen at the main entrance in front of Chongqing West Station, it stands as an iconic urban gateway medium and represents Chongqing’s primary visual facade to the outside world. It can swiftly build an authoritative and premium brand image and boost brand credibility in the Southwest China market, carrying dual values of commercial promotion and city image display. Ideal for top-tier brands and cultural tourism projects to generate widespread brand influence, it is a premium outdoor medium for capturing the Chengdu-Chongqing market and reaching incremental interprovincial audiences.
Chongqing West Station is a large-scale comprehensive transportation hub within the Chengdu-Chongqing Economic Circle, recording an annual passenger flow of over 57.33 million, with a daily average passenger volume of 150,000 on ordinary days and a peak single-day volume exceeding 200,000 during holidays and the Spring Festival travel rush. As the main access point, the East Square accommodates the vast majority of departing passengers and people seeing off or picking up others, delivering a stable and massive traffic base that ensures consistent and steady exposure. It covers multiple high-value crowds: interprovincial tourists, business travelers, local commuters, and families accompanying or meeting relatives and friends.
