- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Changsha | Type：high-speed railway | Frequency：240 |
| Address：Huahou Road, Yuhua District | Format：led | Duration：10s |
| Location：Ticket Gates on the Departure Floor 2 of Changsha South Railway Station | Min Qty：48 | Operating Time：6-24o'clock |
| Size：102寸 | Min Period：week |
The waiting hall is the area where passengers stay the longest, with an average dwell time ranging from 40 to 60 minutes. Within the enclosed waiting environment, distractions that hinder passengers from receiving information are greatly reduced. Brand messages can be deeply integrated into passengers’ entire waiting journey, enabling high-frequency, long-duration immersive exposure. This effectively strengthens brand recall among groups with high consumption potential, delivering far higher communication efficiency than traditional static media.
LED screens are installed closely next to ticket check gates and queuing passages. Passengers cannot avoid looking at the screens throughout the whole process of checking train schedules while waiting, queuing for ticket inspection and waiting to board. Viewed at a close distance of 1 to 3 meters with a stay duration of 3 to 10 minutes, these ads leave far deeper impressions than large distant screens inside the station, boasting a nearly 100% reach rate. Playing on a high-frequency, all-day loop, the screens repeatedly deliver brand information to passengers who travel to and from high-speed rail stations frequently, allowing audiences to absorb advertising content voluntarily.
The second-floor ticket inspection area gathers the core travel crowds of the entire station, mainly consisting of business travelers, family tourists and high-end returnees. Unlike short-distance commuter crowds, these audiences generally have higher education levels, higher incomes, stronger purchasing power and forward-looking consumption concepts. This zone precisely targets high-net-worth business people and premium consumer groups, making it ideal for targeted brand penetration across multiple categories including automobiles, home decoration, high-end cultural tourism and light luxury consumer goods, with conversion potential far exceeding that of ordinary outdoor media.
LEDs serve as the core visual medium of the area with exclusive visual dominance for brand visuals. Connected screens playing advertisements in tandem create an immersive visual surrounding. Waiting and ticket checking areas are low-distraction leisure zones where passengers face no distractions from driving or rushing, making them far more likely to focus on screen content. Unlike roadside outdoor audiences who only glance briefly, viewers in this scenario have ample time to fully absorb advertising information, delivering higher conversion potential while offering dual value: building brand image and driving foot traffic to offline stores.
High-definition vertical LED display walls deliver outstanding color reproduction and wide viewing angles, flawlessly presenting both dynamic videos and static images to fully highlight brand texture and product details. The screens operate stably for 18 hours daily, with up to 240 rotation cycles per day. They support flexible switching of materials for various durations such as 10-second and 15-second clips. Featuring dense playback frequency and steady exposure volume, high-frequency repeated communication effectively strengthens audience brand awareness and deepens brand impressions.
The locations are arranged neatly and continuously with full coverage without blind spots, enabling advertising reach to all passenger flows across the entire hall. Two advertising placement modes are available: full-area bulk delivery and targeted single-zone placement. Full-area placement enables extensive brand penetration across regions to build a national brand image, while targeted placement caters to demands for regional brand cultivation and local customer attraction. Leveraging the radiation capacity of Changsha South Railway Station, a national-level transportation hub, this advertising solution helps brands expand influence across central and southern China and nationwide, achieving efficient and precise brand communication.
