- Photos
- Specs
- Advantages
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- Media Map
| Area：Guangzhou | Type：high-speed railway | Frequency：240 |
| Address：South Station North Road, Panyu District | Format：led | Duration：10s |
| Location：Ticket Gates, Departure Hall, 3rd Floor, Guangzhou South Railway Station | Min Qty：50 | Operating Time：6-24o'clock |
| Size：102寸 | Min Period：week |
All departing passengers must arrive at the corresponding ticket gates to queue for boarding. Vertical LED screens are arranged on both sides of the queuing passages. When passengers pull their luggage and wait slowly or stop to check train numbers, their line of sight naturally locks onto the screens with no diversion blind spots or obstructions, maximizing ad exposure rates. Double-sided vertical screens cover passengers moving in both directions, delivering double passenger flow exposure at the same location. Ticket gates serve as the core gathering area for passengers waiting for trains; passengers spend a long time queuing with concentrated attention, creating a long-term, in-depth exposure scenario for brands.
This media occupies the mandatory waiting and ticket checking flow lines right after passenger station security checks, fully covering all departing passengers for high-frequency exposure. Unlike the fleeting passenger flow at entry and exit points, passengers stay an average of 15 to 30 minutes before ticket checking. During this long static waiting period, brand visuals repeatedly come into view, eliminating fragmented shallow exposure and greatly boosting brand recall with remarkable conversion effects.
At Guangzhou South Railway Station, the average passenger waiting time reaches 90 minutes. Vertically mounted header screens are installed level with passengers’ upward line of sight during ticket checking to achieve 100% mandatory visual coverage. The screens form a linked broadcast matrix that supports unified content rotation or customized group broadcasts, creating an immersive communication scenario where "ticket gates equal advertising screens". This rapidly builds brand awareness and delivers long-term communication results of "cultivating brand favor during waiting and retaining impressions throughout the journey".
As the busiest high-speed railway station in South China with an annual passenger flow of 170 million, this station features an inherently enclosed space where passengers cannot avoid advertisements, making brand messages the center of visual attention. Passengers have fixed waiting periods while waiting for trains and queuing for ticket checks, and they are highly receptive to environmental information around them. Such an immersive setting facilitates in-depth penetration of brand information and effectively boosts brand recall.
This exclusive media occupies the differentiated traffic track of in-station ticket checking terminals, steering clear of the homogeneous competition of regular hall advertisements. Its dynamic-static integrated visual matrix delivers striking visual impact. Station-wide joint advertising campaigns can create an immersive brand venue. Leveraging the credibility of Guangzhou South Railway Station, a national-level transportation hub, it endows brands with high-end endorsement, delivering dual value of elevating brand image and driving precise offline conversion. It stands as a core dynamic media platform in South China that balances cost performance and communication efficiency excellently.
Drawing on the massive and steady passenger volume of the top-tier transportation hub in the Greater Bay Area, it boasts three core strengths: mandatory audience exposure, in-depth brand engagement during long waiting hours, and precise targeting of high-spending audiences. The annual total exposure of its full media matrix exceeds 580 million impressions. It serves as a gateway carrier for brands to build premium images targeting markets in South China, Hong Kong, Macao and Southwest China, as well as an efficient channel for industries including cultural tourism, automobiles, finance, real estate, chain hotels, digital products and cosmetics to precisely capture traveling passengers and realize offline conversion.
