- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Shijiazhuang | Type：high-speed railway | Frequency：240 |
| Address：Intersection of Xinshi South Road and Zhonghua South Street, Qiaoxi District | Format：led | Duration：10s |
| Location：Waiting Hall of Shijiazhuang Station | Min Qty：22 | Operating Time：6-23o'clock |
| Size：108寸 | Min Period：week |
The LED screens in the waiting hall fall into two major systems: large vertical pillar screens along ticket checking passages and double-sided vertical LED matrix screens on both sides. They fully cover the entire passenger flow route from station entry, waiting to ticket checking. The average daily passenger flow ranges from 175,000 to 250,000 on ordinary days, with peak volumes exceeding 300,000 during holidays. The annual passenger departure volume tops 93 million, covering travelers commuting within the Beijing-Tianjin-Hebei region and those taking long-distance north-south routes nationwide. Passengers stay in the waiting hall for an average of 40 to 120 minutes, with strong willingness to receive information.
The waiting hall is a semi-enclosed, low-disturbance exclusive waiting space free of noisy distractions from outdoor traffic and commercial districts. Passengers’ eyes are highly focused on the indoor large screens. Meanwhile, some screens are linked with train schedule guidance functions. Passengers need to keep an eye on the screens to obtain travel information, creating an inherent communication advantage of mandatory viewing driven by rigid demand with an advertising reach rate close to 100%. Passengers are exposed to advertisements repeatedly while sitting to rest and getting up for ticket checking, generating immersive visual brand impact with stable and frequent exposure frequency.
The LED large screens inside the waiting hall support dynamic videos and multi-screen switching, delivering bright, lifelike colors. Equipped with intelligent dimming technology that automatically adjusts brightness according to ambient light, the screens maintain vivid colors and high-definition image quality under all lighting conditions such as strong sunlight or cloudy weather, bringing an outstanding visual experience to viewers. They can display all types of marketing materials including stunning brand visuals, brand films and corporate promotional videos.
The LED matrix screens in the waiting hall of Shijiazhuang Railway Station constitute the core dynamic visual communication system within the station. Centered on a huge central screen as the primary brand display platform, supplemented by ticket checking pillar screens for targeted passenger engagement and vertical screen arrays for full-coverage continuous exposure, this advertising resource leverages the railway hub’s massive and steady passenger flow, mandatory passenger circulation routes, and high-definition dynamic display capabilities. It stands out as a premium outdoor advertising medium at a high-speed rail hub that covers North China and connects northern and southern markets.
The waiting hall is a semi-enclosed leisure waiting area free from disturbances such as outdoor vehicle traffic and noisy shops. Passengers’ eyes remain fixed on the large screens for extended periods, resulting in an advertising reach rate of nearly 100%. The oversized high-definition visuals easily prompt passengers to take photos and share them on WeChat Moments and short-video platforms. Offline ad placements naturally generate organic online word-of-mouth dissemination, delivering dual traffic benefits: on-site station exposure and viral reach across the entire internet. Its inherent communication advantage of "unavoidable mandatory viewing" drastically cuts brands’ customer acquisition costs and boosts the ROI of offline advertising campaigns.
As the flagship digital media asset at North China’s key railway hub, it boasts core investment merits including consistent passenger flow, predictable returns, strong value retention, high-quality target audiences, and cross-industry compatibility, supported by the hub’s top-tier foot traffic, enclosed high-attention communication environment, and scarce three-dimensional screen layout. Among all high-speed rail outdoor media, it represents a low-risk, highly reusable, high-yield premium investment vehicle with outstanding dual advantages for both long-term investment and short-term leasing revenue.
