- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Shenzhen | Type：high-speed railway | Frequency：240 |
| Address：No. 28 Zhiyuan Middle Road, Minzhi Subdistrict, Longhua District | Format：led | Duration：10s |
| Location：Ticket Gates in Departure Hall of Shenzhen North Station | Min Qty：38 | Operating Time：6-23o'clock |
| Size：102寸 | Min Period：week |
All departing passengers must proceed to the corresponding ticket gates and queue up for boarding. The vertical screens are set at eye level, while the overhead horizontal screens face the upward viewing angle of queuing passengers. Advertisements are unavoidable for passengers when checking train numbers and waiting. Double-sided vertical screens cover both seated waiting passengers and foot traffic passing back and forth, delivering double exposure at the same location. The combination of upper suspended screens and lower vertical screens creates an immersive three-dimensional visual enclosure, eliminating the issues of missed advertisements and split passenger flow in scattered hall advertising areas.
Passengers passing through the express entry and exit channels have a stable 10–20 minutes of queuing waiting time before ticket checking, during which their attention is highly focused. This space is naturally ideal for long-term, in-depth brand exposure. With less travel rush anxiety and reduced fragmented mobile phone browsing, passengers can fully absorb dynamic brand content. The high-frequency looping playback delivers strong atmosphere and visual impact, continuously deepening brand impressions and achieving higher conversion rates than other short-traffic locations within the station.
Boasting an oversized format and crisp image quality, the screens generate powerful visual impact to capture the attention of every waiting passenger without obstructing their view of train schedule information. Aligned perfectly with passengers’ upward line of sight, the screens ensure every incoming passenger directly faces the advertising content involuntarily prior to ticket checking, forming a complete communication loop of "unavoidable sight, guaranteed viewing, and lasting memory" and offering an excellent unobstructed viewing experience.
Vertical screen displays support short videos and promotional traffic-driving clips. The ultra-long transparent horizontal screen above can present naked-eye 3D visuals and large brand-themed imagery. Synchronized linkage between the upper and lower screens creates an immersive brand venue. Zoned ad placement precisely targets passenger flow on single routes, while full-hall unified placement exclusively captures all visual touchpoints at second-floor ticket checking areas. Offline filmed ad materials can be reused on online short video platforms to generate added value through secondary communication.
The LED setup forms an exclusive dynamic media matrix at ticket gate junctions integrating static and dynamic dual layers, assembled from 38 sets of 102-inch vertical double-sided transparent LED header horizontal screens. It fully covers all ticket checking passages in Areas A and B of the waiting hall, serving as a scarce ticket terminal traffic resource at the Greater Bay Area’s science and innovation gateway hub. Boasting four core strengths—exclusive prime locations, premium scenarios, high-end target audiences, and ultra-clear dynamic display—it acts as a core offline communication vehicle for technology, new energy and high-end consumer brands to deepen their market presence in South China.
The static-dynamic dual matrix media represents scarce dynamic advertising resources at ticket gate junctions of the core science and innovation hub in the Guangdong-Hong Kong-Macao Greater Bay Area. Leveraging the massive traffic base of Shenzhen’s super gateway, high-net-worth tech-focused audiences, high-conversion waiting scenarios, and a flexible low-cost placement system, it delivers core investment merits including stable exposure, precise audience targeting, high conversion rates and strong premium potential. It serves as a strategic offline communication platform for brands to establish a solid foothold in Shenzhen, expand reach across Hong Kong and Macao, and seize the high-end market across South China.
