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- Media Map
| Area：Tianjin | Type：high-speed railway | Frequency：240 |
| Address：No.1 West Station Front Street, Hongqiao District | Format：led | Duration：10s |
| Location：Tianjin West Railway Station Waiting Hall | Min Qty：15 | Operating Time：6-22o'clock |
| Size：132寸 | Min Period：week |
All departing passengers must pass through the main corridor of the waiting hall to reach their corresponding ticket gates. The central large screen is positioned directly in the main line of sight upon entry. Freestanding double-sided screens are mounted at eye level, distributed in front of seating areas and alongside ticket queuing zones. Passengers cannot avoid the advertisements whether they are seated resting, checking train schedules, or queuing slowly. The double-sided screens cover both seated waiting passengers and foot traffic moving back and forth in two directions, delivering double exposure at a single location and completely eliminating issues of missed views at scattered spots and split passenger flows.
Tianjin West Railway Station handles an average of 59,000 departing passengers daily, with peak days seeing over 70,000 passengers. It serves key trunk lines including the Beijing-Shanghai High-Speed Railway, Beijing-Tianjin Intercity Railway, and Tianjin-Baoding Railway. Passenger demographics break down into 40% business travelers, 35% tourists and visitors to relatives, and 25% students and commuters, featuring notably high educational attainment and consumption capacity. The average passenger waiting time ranges from 1 to 2 hours, enabling high-frequency repeated ad exposure with a reach rate close to 100%.
The LED screens installed on the transparent, spacious dome of the waiting hall deliver vivid, true-to-life colors and remain clearly visible even under strong sunlight. They fully leverage passengers’ waiting time to create powerful visual appeal and high-frequency forced exposure. The devices loop content frequently throughout the day, repeatedly presenting brand visuals to audiences. Ad memory retention is over 30% higher than that of media along station corridors, delivering outstanding long-term brand cultivation effects and creating deep exposure scenarios with lasting, high memorability for brands.
Thirty sets of 132-inch double-sided LED screens are installed across the waiting hall to build a three-dimensional communication structure featuring "circular surrounding layout plus focal point concentration". The screens deliver vivid, true-to-life colors and loop dynamic visuals to repeatedly reach audiences, continuously deepening brand awareness. The ad memory retention rate is over 30% higher than that of traditional static media inside the station, boasting outstanding long-term brand cultivation capability and laying a solid mental foundation among consumers for subsequent conversion.
Fifteen vertical double-sided LED screens are evenly arranged on both sides of ticket checking passages and around seating lounge areas at eye level. Passengers cannot avoid viewing them while taking a rest, checking train schedules or queuing up. The double-sided screens cover two streams of passenger flow—those sitting and waiting, and those walking back and forth—achieving double exposure at a single location. Large and small screens work together to create an immersive three-dimensional visual enclosure, completely eliminating the drawbacks of traditional scattered ads such as missed viewing and unstable exposure, with the effective reach rate covering nearly 100% of all departing passengers.
The LED matrix represents a scarce full-hall dynamic media resource at the railway gateway of the Beijing-Tianjin-Hebei region. Supported by three core strengths—massive and steady passenger flow at this vital north-south transportation hub in North China, a deep communication scenario with long passenger dwell time, and high-end commuter groups traveling between Beijing and Tianjin—the full matrix generates over 310 million total effective exposures annually. Leveraging the credibility of this national-level transportation hub, it elevates brand positioning and simultaneously delivers three layers of communication value: brand image building, foot traffic diversion to local stores, and penetration into cross-regional markets.
