Media Resources

The surrounding environment is spacious and bright with no obstructions. Travelers naturally pause while checking in, queuing for security, or waiting for luggage, with their line of sight highly concentrated, ensuring that advertising content achieves high completion rates and high attention exposure, covering 100% of domestic departing and arriving passengers.

The LED media is located along the main driveway on the departure level of Terminal 2, directly facing the area where dropping-off vehicles unload passengers. It is a place that all domestic departing passengers must pass through. Passengers tend to stay here for a relatively concentrated average of 3–8 minutes, with an unobstructed line of sight, ensuring that the advertising content achieves 100% mandatory reach.

As one of the busiest areas for high-end passengers within Terminal 3 of the capital airport, the taxi waiting area serves tens of thousands of business travelers daily. Passengers here have an average waiting time of 5–12 minutes and are highly responsive to dynamic visuals, making the reception of advertising information significantly more effective than in regular passage areas.

Covering domestic arriving passengers and taxi-waiting passengers at Shanghai Hongqiao Airport Terminal 2, with 10 screens broadcasting simultaneously to create a networked spread. It covers areas where passengers stay the longest inside the airport, allowing close contact with travelers and achieving highly effective advertising exposure.

Located on the main route from the check-in area to the security checkpoint, this high-traffic digital media combines visual communication and brand promotion. Positioned naturally on the departure hall's electronic screens, it becomes a focal point for travelers, achieving comprehensive, uninterrupted exposure and effectively countering the distractions of fragmented information.

Located above the international departure security checkpoint entrance and queuing area on the third floor of Terminal 2, directly facing all departing passengers who have completed check-in and are about to go through security, covering 100% of international departing traffic, it is a key medium for the brand to efficiently reach travelers during the golden waiting period before departure.

This set is deployed in the domestic baggage claim hall on the first floor of Terminal 2, adjacent to all domestic baggage carousels, covering the entire path of passengers from exiting the arrival corridor to retrieving their luggage and leaving the hall, forming an all-encompassing, high-frequency brand information surround.

As one of the most strategically valuable visual focal points within Terminal 2, this LED screen leverages the unique characteristics of the mixed-traffic space to achieve comprehensive coverage of the three highly active passenger flows: departures, arrivals, and transfers, effectively capturing travelers' attention and extending viewing duration.