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- Media Map
| Area：Beijing | Type：airport | Frequency：360 |
| Address：Beijing Daxing International Airport | Format：led | Duration：15s |
| Location：Departure and Arrival within China | Min Qty：2 | Operating Time：6-23o'clock |
| Size：14 x 6 m | Min Period：month |
Located in the shared central floating‑island area for domestic departures and arrivals on Level 3 of Daxing Airport, and on the central axis of the check‑in hall, this spot lies on the mandatory traffic route for both domestic departing and arriving passengers. Installed 3‑4 metres above the floating island, it enjoys completely unobstructed visibility along passenger movement paths. Passengers spend an average of 3‑5 minutes waiting here, leading to a 70% improvement in complete information reception compared with open‑air environments, making it a typical forced‑view exposure scenario.
Leveraging the distinctive architectural structure of the floating‑island atrium, the media is visible from both Level‑3 departures and Level‑2 arrivals. A single media unit captures both departing and arriving passenger flows, overcoming the limitation of conventional media that only covers a single travel process. The large‑screen content can be seen by passengers throughout check‑in queuing, hall traversal and arrival exit procedures. Its long viewing distance and minimal obstructions greatly boost effective ad reach, delivering a communication effect of "brand impression‑building upon departure and memory reinforcement upon arrival".
Daxing Airport handles an annual passenger throughput of over 50 million, with a daily average flow of 145,000 passengers and a single‑day peak exceeding 167,000. Daily passenger volume surpasses 150,000 during summer and Spring Festival travel rushes. This location targets the full‑journey domestic traveller population, including outbound business and leisure passengers. Its audience mainly consists of middle‑to‑high‑income business professionals and quality‑oriented families with strong purchasing power. One screen achieves both broad‑scale brand exposure and in‑depth mental penetration among target audiences.
The complete media package consists of two giant high‑definition LED large screens suspended above the core of the atrium. Free of obstructions from columns or walls, they deliver unobstructed and expansive views, covering passenger flows across the entire journey including departure check‑in, transit and waiting, as well as arrival and exit from long distances. Adopting high‑definition display technology, the screens render delicate and smooth visuals with powerful dynamic visual appeal, perfectly matching the grand and premium spatial ambience of the terminal building.
With a screen dimension of 14m×6m for dynamic video playback, the media delivers striking visual impact. It can accommodate up to 12 clients for rotating ad displays, with each ad spot lasting 15 seconds. The operating hours are 06:00‑23:30, amounting to 17.5 hours of continuous playback per day. Dynamic videos are more effective at capturing the attention of moving passengers compared with static light boxes. They are ideal for new‑product launches and brand image showcase videos, fully presenting the visual texture of high‑end brands and reinforcing their premium positioning.
As a world‑class core aviation hub in the Beijing‑Tianjin‑Hebei region, the airport boasts massive passenger volume, gathering large numbers of business travellers, family tourists and quality‑oriented consumers. It serves as a top‑tier airport platform for brands to cultivate the northern market and achieve omni‑reach communication. Leveraging the airport’s unique high‑ceiling atrium architectural feature, the LED screens are visible across two levels: Level 3 domestic departures and Level 2 domestic arrivals. This iconic viral‑landmark‑grade dynamic LED media at Daxing Airport is known in the industry as the “Airport LED Big Eyes”.
