- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Guiyang | Type：airport | Frequency：480 |
| Address：Guiyang Longdongbao International Airport | Format：led | Duration：10s |
| Location：Departure from and arrival at the T2 gate head | Min Qty：16 | Operating Time：7-23o'clock |
| Size：8.64×0.80 | Min Period：year |
Located directly above the security check entrance in the T2 Domestic Departure Hall, it achieves 100% coverage of all domestic‑departing passengers. Situated in the prime 60‑second dwell zone right after security screening and before boarding, it reaches over 60,000 passengers daily. With an average passenger waiting time of 30 minutes, it creates a high‑impact forced‑visual‑exposure scenario. Delivering two‑way reach, it precisely targets both pick‑up crowds and departing passengers, forming a key information node for the "arrival‑transfer" journey.
The airport sees more than 200 daily exposure impressions, reaching over 100,000 passengers per day. Passengers can view it effortlessly when looking up while queuing for check‑in and waiting at security checks. Free of obstructions and detours, one side faces arriving passengers while the other targets pick‑up crowds. Brand dynamic visuals on the screen rotate in pace with passenger flows. A single media location covers two distinct passenger groups, boosting media efficiency by nearly two‑fold and building a closed‑loop communication chain of "high exposure upon departure — reinforced exposure upon arrival".
The double‑sided LED gateway display for departures and arrivals covers two core passenger flows: incoming departing passengers and outgoing arriving passengers. Its indoor side targets intra‑terminal arrival and departure foot traffic, while its outdoor side faces vehicle traffic on the roadway, enabling dual exposure to indoor pedestrian flows and outdoor vehicle flows. Identical advertisements play simultaneously on both sides of the double‑sided screen. One single media asset covers both in‑terminal passenger flows and off‑site vehicle traffic, multiplying communication reach. It serves as a highly landmark digital communication carrier in the landside area of Terminal 2.
The media features a fixed and standardized carousel mechanism. Each ad lasts 10 seconds with stable cyclic rotation. It delivers high‑frequency rolling exposure every day to continuously strengthen brand recall. Compared with static light boxes, dynamic LED screens offer stronger visual expressiveness and richer formats. Creative materials can be updated conveniently and efficiently, flexibly suiting diverse marketing scenarios including long‑term brand image building, new‑product launch campaigns, urban cultural‑tourism promotion, festival‑themed marketing, and short‑term event promotion.
The core area of the departure level is an exclusive passage that all departing passengers must pass through. All air travelers face the media screens directly while queuing for security checks, with no route diversion or visual blind spots. Security queuing is a fixed waiting phase during travel, where audiences stay stationary for a long time. Dynamic videos and high‑definition images achieve outstanding display effects. The enclosed security‑check area has a neat environment with little surrounding advertising interference. The large‑screen provides exclusive visual dominance to enhance brand image and premium perception.
Passengers slow down their pace and focus their sight on the core entrance area when entering and exiting the gate. Without urgent rushing pressure, they passively absorb advertising content, enabling in‑depth brand engagement naturally. This realizes efficient conversion from "seeing" to "remembering". As a core advertising resource inside the venue with stable exposure, precise reach and effective conversion, it enables high‑frequency, memory‑imprinting in‑depth brand message delivery.
