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- Specs
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- Media Map
| Area：Guiyang | Type：airport | Frequency：160 |
| Address：Guiyang Longdongbao International Airport | Format：led | Duration：10s |
| Location：Above the security check on the Departure Level of T2 | Min Qty：1 | Operating Time：7-23o'clock |
| Size：15.36m × 5.76m | Min Period：year |
Positioned directly above the only mandatory passage after security check and before boarding, passengers enter the departure lounge upon completing identity verification, with an average dwell time of 30 minutes. During this psychological transition window from "task‑driven mode" to "leisure waiting mode", passengers naturally shift their attention from mobile phone screens to visual environmental cues, creating a prime communication window with high message receptivity. Free from obstructions, distractions and alternative viewing options, this location delivers absolute visual dominance, forcing advertising messages into passengers’ awareness.
All departing passengers at Terminal T2 proceed to security check after check‑in. While queuing and moving slowly, their gaze naturally drifts toward this towering giant LED screen. Passengers stay here for an extended period without rushing, granting them ample time to process advertising content and resulting in high advertisement reach efficiency. Situated in the terminal’s spacious high‑ceiling hall, the screen is unobstructed by columns; its visuals are visible from all directions within the hall, offering extensive exposure coverage.
Suspended high above the hall with no barriers in sight, the screen gives queuing passengers plenty of time to absorb advertising messages, achieving a reach rate of over 90%. Security‑check queues take an average of 15‑30 minutes, providing substantial mental idle time. As passengers are in a "passive‑viewing" state, their completeness of ad‑message reception is markedly higher than in departure lounges or check‑in zones, ensuring brand messages are repeatedly received by large volumes of passengers.
The location boasts an unobstructed wide‑open view with bright surrounding environments. The security‑check area is where passengers queue up and spend a long time waiting. While queuing, passengers naturally look upward and face the large screen directly. The forced‑viewing feature of this scenario delivers an extremely high reach of advertising messages, brings excellent brand exposure effects, and leaves passengers with profound brand impressions.
Dynamic display via LED effectively addresses the pain point of traditional advertising — “easy exposure yet hard memorization”. This core media resource enables in‑depth penetration of brand information across scenarios, target audiences, visual performance and efficiency. Leveraging its key advantages including the prime pre‑security‑check location, long viewing duration, huge unobstructed field of vision, high‑end and precise target audiences, as well as exclusive and stable exposure, it serves as a scarce premium dynamic core media for brand display on the departure floor of Terminal 2.
With a screen dimension of 15.36 m × 5.76 m, its giant format pairs with the spacious high‑ceiling departure hall. Free of obstructions from columns, pedestrian flows or equipment, it offers zero blind spots across the whole area and ensures clear visibility from most zones in the hall. The high‑definition LED delivers delicate, smooth imagery with premium texture, naturally forming an iconic visual focal point within the terminal building. It generates strong visual impact and powerful brand presentation presence. It effectively mitigates shallow exposure and weak memorization caused by fast‑moving passenger flows at airports, yielding far superior brand retention compared with ordinary advertising spots.
