Media Resources

LED is one of the airport's core digital media resources, strategically positioned at key points before domestic departing passengers enter the security checkpoint. This LED is located on the second level of the T1 departure floor, above or on the side of the entrance to Security Area B, directly facing the queuing area, covering all departing passengers passing through Area B.

The media matrix consists of 11 high-definition LED screens arranged in a continuous row around the baggage carousel, creating an all-encompassing visual surround with no blind spots, directly facing every passenger waiting for their luggage. The baggage carousel area naturally offers a high-attention, low-distraction, and highly immersive communication environment.

This screen is located next to the exit channel of the domestic arrivals baggage claim area in Terminal 2, directly facing the path that passengers must take after picking up their luggage. It offers three major advertising advantages: 100% mandatory exposure, long dwell time, and no visual obstruction.

This LED extends naturally from the structure of the parking building, facing Yingbin Road and the airport highway exit, covering tens of thousands of vehicles and pedestrians daily. It delivers information along key routes before passengers arrive or depart, creating a communication rhythm of long-distance attraction and short-distance memorability.

As an important part of the airport's digital communication system, it is precisely embedded at key stopping points before passengers board, effectively delivering brand information through small screens, multiple locations, and high-frequency rotations.

As a key component of the airport's digital media matrix, this LED achieves efficient reach and deep impact on departing passengers through dynamic, high-brightness, and immersive content presentation, realizing both information synchronization and advertising integration to enhance professionalism and credibility.

As the core aviation gateway of Hainan's southern international tourism island, Phoenix Airport handles over 20 million passengers annually. Although Terminal 1 has undergone expansions and functional optimizations, it remains an important area for domestic arrivals, with a dense daily flow of people, especially at the exit areas during peak travel seasons.

Located in the mandatory passage for domestic flight passengers to reach ground transportation after collecting their luggage, this area is one of the last core visual touchpoints for passengers before departure. The flow of people in this area is concentrated, and the pace of movement slows down, with passengers spending an average of 3–5 minutes, providing a high-attention, low-interference environment for advertising content.