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| Area：Chongqing | Type：airport | Frequency：120 |
| Address：Chongqing Jiangbei International Airport | Format：led | Duration：10s |
| Location：Arrive at the domestic baggage claim carousel at T3 | Min Qty：9 | Operating Time：8-21o'clock |
| Size：7m*1.6m*2面 =22.4㎡ | Min Period：4week |
Located in the domestic arrival baggage claim hall, this is a mandatory gathering area for all domestic‑arriving passengers to collect their luggage, covering 100% of domestic arrival passengers with no missed foot traffic. While waiting for their baggage in the claim hall, passengers stay for an average of several minutes in a relatively relaxed state. During these extended waiting periods, advertisements achieve high‑frequency exposure, repeatedly reinforcing brand impressions among passengers and avoiding the fleeting effect typical of ordinary out‑of‑home media.
The core strengths of the LED displays lie in being the first touchpoint upon arrival and forced exposure during waiting. The baggage claim hall is a semi‑enclosed space inside the terminal building, free of visual distractions from external vehicle and pedestrian traffic. The large‑size high‑definition LED screens deliver hall‑wide coverage with no blind spots for exposure. During their 10‑30‑minute fragmented waiting time for baggage collection, passengers are free from the urgency of commuting, and pay far more voluntary attention to LED screen content than in mobile urban out‑of‑home scenarios.
The annual passenger volume exceeds 44.669 million. Terminal 3 handles over 70% of the airport’s passenger flow, with around 110,000 daily domestic arrival passengers. Passenger numbers surge sharply during holidays. The audience mainly consists of senior business executives, corporate decision‑makers, government and public‑sector officials, as well as high‑end cross‑provincial tourists and visitors returning to visit relatives. There is a high concentration of high‑net‑worth and high‑decision‑making‑power groups. With sufficient dwell time and high voluntary attention, this is a rare airport location for in‑depth brand cultivation and long‑term memory‑driven communication.
The LED screen in the Domestic Arrivals Baggage Claim Hall is situated in the primary indoor area where passengers arrive after landing. It serves as the first urban visual gateway for domestic flight passengers arriving in Chongqing. Mounted above the baggage carousels, the screen covers all domestic‑arrival passengers, who must enter the baggage claim hall to wait for their checked luggage after disembarking. This brings about a high concentration of people. Having finished their journeys, passengers shift into a waiting mode with a slower pace and ample spare time to take in advertising messages.
The LED screen in the T3 Domestic Arrivals Baggage Claim Hall acts as the primary visual medium for domestic passengers upon landing in Chongqing. Passengers wait an average of 12.7 minutes for their baggage. In this relaxed state without the pressure of rushing onward, they maintain prolonged eye contact with the large screen. This eliminates the short‑coming of "fleeting glimpses" typical of advertisements in passages and corridors. Its communication characteristics of close‑range, long‑duration and repeated viewing enable brand messages to be deeply imprinted in audiences’ memory, bringing substantial improvements in exposure conversion rate and memory retention rate.
Adopting premium indoor high‑definition LED display technology, the large screen supports 8K high‑definition visuals and naked‑eye 3D creative content. It delivers rich colours and exquisite image quality, resisting interference from indoor lighting conditions. Positioned at the main visual focal point along the central axis of the hall, with no competing large‑scale advertisements nearby to divert attention, it suffers minimal visual distraction. It exclusively dominates the overall visual atmosphere of the baggage claim hall, presenting striking brand visuals and delivering powerful communication impact.
