LED Display at the International Baggage Claim Carousel, Arrivals Hall, Terminal 3, Chongqing Jiangbei International Airport
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| Area：Chongqing | Type：airport | Frequency：120 |
| Address：Chongqing Jiangbei International Airport | Format：led | Duration：10s |
| Location：Arrival at the international baggage claim carousel at Terminal 3 | Min Qty：4 | Operating Time：8-2o'clock |
| Size：2.9m*1.8m *2面=10.44㎡ | Min Period：4week |
LED screens in the International Arrivals Baggage Hall serve as Chongqing Airport’s premier visual media for international inbound traffic. It precisely targets overseas‑returning residents, foreign business professionals, international tourists and high‑end cross‑border travellers. The complete set of four units with eight display panels is evenly arranged in the core area of the international baggage carousels, achieving 100% coverage of all arriving international passengers with zero blind spots or omissions. It acts as the first city‑branding touchpoint for overseas visitors arriving in Chongqing and entering the Southwest China market.
This location captures all international arrival passenger flow at Terminal 3. It is one of the few exclusive closed‑circuit media assets at Chongqing Jiangbei Airport dedicated to inbound overseas visitors and high‑end foreign‑related audiences. International passengers have ample waiting time for baggage with a slow pace of movement and no rush‑induced anxiety. They are exposed to dual‑sided high‑definition panels at close range for extended periods, generating passive, forced immersive exposure. It addresses the drawbacks of fleeting corridor‑based media and fragmented online information feeds, enabling full delivery of brand messages and delivering extremely high audience memory retention.
Passengers spend an average of over 12 minutes waiting for baggage in a relaxed, stationary state at the end of their journey, with sustained visual attention directed toward the screens. This is a mandatory pass‑through, stop‑over and viewing zone for all passengers collecting baggage, covering every international arrival. Passengers stay for an average of up to 30 minutes during baggage claim, receiving 15‑40 repeated ad exposures that create high‑intensity memory penetration.
The media adopts a layout of 4 devices and 8 double‑sided ultra‑high‑definition LED screens arranged in a row, surrounding the core area of the baggage carousel. The height is adjusted to match the horizontal viewing angle of human eyes. Whether passengers are standing and waiting or walking with luggage, they can view advertising images from all directions, creating a 360‑degree immersive visual communication effect. The screens adopt indoor high‑refresh‑rate full‑color LED technology, delivering ultra‑clear and delicate images with high color reproduction. Free of reflections and noise points, they maintain stable and consistent image quality for day‑and‑night playback.
Boasting high exposure, precise audience coverage and superior visual effects, the media delivers unparalleled communication value for brands. It improves passengers’ baggage‑claim experience and reduces waiting time. With its unique location advantages, advanced technical support and high‑quality target audiences, the media has become one of the most valuable aviation media in the region, offering an efficient and accurate display platform for brand communication.
Launching LED advertising in the T3 International Arrivals Baggage Hall brings the core value of seizing Chongqing’s external gateway and the first contact point for international inbound arrivals. It precisely reaches all high‑end inbound foreign‑related crowds and realizes "one‑city placement with reach to globally mobile audiences". It serves not only as a core entry for foreign‑funded brands to deepen their presence in Southwest China and connect with domestic high‑end business groups, but also as a top‑tier window for Chongqing’s city image, local leading brands and foreign‑related enterprises to showcase their strengths to the outside world.
