Media Resources

The media is entirely suspended above the check‑in island. The full‑screen dimension is 36m×6m with a total display area of 216㎡. Each large screen delivers independent presentation without splicing seams. It is a prominent indoor large‑format LED screen resource at Guiyang Airport.

Occupying the core communication node in the middle of the departure process, this is a high‑quality spot where passengers have the highest concentration of attention and exposure remains the most stable. Relying on the airport’s steady tens‑of‑millions passenger flow, it boasts a consistently large exposure base.

The main entrance and exit gate headers of Terminal T2 for departures and arrivals fall along the essential passenger flow routes for entering and exiting the terminal. As passengers pass through the gates, their eyes naturally drift toward the gate‑header screens. Their walking pace slows down, enabling ad exposure with high passive receptivity and a large, stable exposure base.

Dynamic videos and high‑definition carousel visuals deliver stronger visual impact than traditional static light boxes. With clear and delicate image quality, they match the premium tone of airport scenarios and effectively enhance brand texture and visual recognizability.

A mandatory core area for all domestic arriving passengers with no alternative bypass routes. Passengers spend an average of 3‑8 minutes waiting for luggage. Unlike fleeting glimpses from corridor‑based media, passengers have ample fragmented free time.

Arriving domestic passengers are randomly assigned to any baggage carousel, enabling full‑coverage exposure to advertising content. This completely resolves the issues of uneven passenger flow distribution and insufficient exposure for single‑spot media, builds a fully closed‑loop communication matrix for the arrival hall, and scalably enhances the immersive brand exposure effect.

Located on the mandatory path that travelers take after checking in and before passing security, the exposure rate is nearly 100%. The audience consists of business and leisure travelers with high spending power, occupying the first golden spot in the departure process where travelers spend the longest time, are most relaxed, and their visual attention is most focused.

The departure hall experiences a high daily passenger flow, with travelers staying an average of 15–20 minutes. From arrival and check-in to pre-security, the complete flow provides ample viewing time and an immersive environment for LED screens, supporting high-definition video and multi-screen splitting, combining both functionality and artistry.