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- Media Map
| Area：Guiyang | Type：airport | Frequency：120 |
| Address：Guiyang Longdongbao International Airport | Format：led | Duration：10s |
| Location：Above the T3 check‑in counters | Min Qty：1 | Operating Time：7-23o'clock |
| Size：36×6 | Min Period：year |
Located directly above the check‑in islands on the 4th‑floor departure hall of Terminal T3, spanning multiple check‑in counters, this site sits in the first concentrated stop and visual focal point for passengers upon entering the airport. It achieves 100% coverage of all domestic and international departing passengers. Its installation height and angle are professionally optically engineered to ensure passengers queuing for check‑in, using self‑service terminals and checking‑in baggage can view the screens with a natural upward gaze, leaving no visual blind spots.
The terminal registers an annual throughput of 22.313 million passengers, serving over 60,000 passengers per day on average, with a summer travel peak of 86,700 passengers. Passengers spend an average of 15‑30 minutes between check‑in and security screening, a so‑called "information gap period". Combined with dynamic LED visuals, the installation delivers compelling attention capture and creates a "golden 60‑second" forced‑viewing scenario, which greatly boosts brand recall and continuously reinforces brand memory. Its exposure stability and penetration far outperform conventional intermittent advertising media.
The screen size and layout deliver a panoramic visual surround effect. Dynamic multi‑screen broadcast technology enables seamless transition of brand messaging across displays, boosting communication rhythm and immersion. Passengers are predominantly business travellers (accounting for over 30%) and middle‑to‑high‑income tourist groups, featuring strong purchasing power and high decision‑making authority. They constitute the prime target audience for high‑end consumption promotion, cultural‑tourism marketing and regional brand campaigns.
Upon arriving at the hall, passengers are passively exposed to the large‑screen display while queuing for check‑in, completing self‑service procedures and waiting in lines. Suspended overhead without obstructions from columns, pedestrian traffic or equipment, the screen delivers unobstructed full‑coverage visibility with powerful long‑distance visual impact. Its sophisticated and dynamic visuals are ideal for showcasing high‑end brand images and promoting urban themes.
This media operates from 7:00 to 23:00, fully covering all domestic and international departure flight schedules. The standard playback format features 10‑second clips played 120 times per day with regular rotation cycles, meeting both commercial advertising and urban image promotion needs. Built with airport‑grade high‑definition LED modules, it offers excellent color reproduction and smooth playback for dynamic videos and graphic materials. Optimized for the bright, spacious terminal environment, it maintains sharp and clear visuals when viewed from long distances and multiple angles.
Focusing on comprehensive wide‑reach exposure and high‑end brand equity building, this media supports premium promotional content for automobiles, high‑end liquor, luxury consumer goods, urban cultural tourism and more. Leveraging three core strengths — the T3 airport gateway IP, an extra‑large overhead dynamic screen format, and full closed‑loop passenger flow coverage — it ranks among the benchmark LED media at Guiyang Airport’s departure floor, boasting outstanding brand‑building value and high communication credibility.
