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| Area：Chongqing | Type：airport | Frequency：0 |
| Address：Chongqing Jiangbei International Airport | Format：Light box | Duration：0 |
| Location：Above the security check channels for International Departures at T3 | Min Qty：1 | Operating Time：6-24o'clock |
| Size：11.79 x 6.59 m | Min Period：month |
Located right above the security‑check queue area after international check‑in completion, this spot serves as the sole mandatory passage for all passengers departing for international and regional destinations. It covers only outbound passenger flow with no mingling of domestic passengers or send‑offs, delivering 100% pure passenger traffic. Precisely targeting cross‑border travelers and avoiding invalid exposure, it is the core media asset with the highest passenger‑flow specificity in the T3 International Departure zone. Its irreplaceable location enables natural, precise engagement with high‑end audiences.
All passengers must queue here for verification and await security screening, with no detours or omissions. This fully eliminates superficial "glimpse‑only" invalid exposure and guarantees high‑quality impressions for every view. Passengers spend approximately 3‑8 minutes waiting in line with high levels of concentration. Their receptiveness to and recall of advertising messages are far superior to those while in transit. The effective viewing duration is 3‑5 times that of regular corridor‑based media, boosting exposure‑to‑conversion efficiency.
This media asset is a single large‑format integrated light box with standard dimensions of 11.79 m × 6.59 m. Its extra‑wide horizontal format delivers expansive vision and imposing presence with strong visual integrity. Adopting airport‑specific high‑definition light‑box film and an all‑area uniform‑illumination backlight module, it provides even and translucent lighting free of dark spots or light‑and‑shadow chromatic aberration. Effectively resisting direct natural‑light interference from the terminal dome, it maintains rich‑colored, high‑quality visuals around the clock, adapting to the complex lighting conditions inside the airport terminal.
This spot sits on the one‑way, mandatory thoroughfare for international outbound passengers. Passengers move in a constant rush within the check‑in hall, yet come to a standstill while queuing for security checks with idle attention. They are directly faced with the giant light‑box the moment they look up, generating an unavoidable forced visual exposure lasting 10‑20 minutes. Passengers have ample time to read graphic information, which greatly deepens brand recall.
As a scarce large‑format static display resource in the international departure area, this medium supports diverse graphic content including brand image visuals, product details and cross‑border‑themed promotions. It can be deployed in combination with the T3 Dayu Eye package LED displays and departure hall wrapped‑pillar light‑box packages to build a full‑link communication loop covering "check‑in hall‑international security checkpoint", delivering layered exposure throughout passengers’ journey from terminal entry and international check‑in to security queuing.
The core strengths of the light‑boxes above security screening lanes lie in "exclusive high‑end scenarios, precise and high‑quality audiences, and efficient and uncluttered communication". Different from conventional airport media, it zeroes in on passengers’ travel scenarios. It serves as a key medium for premium brands to connect with high‑net‑worth groups and demonstrate brand positioning, delivering dual value of "precise reach plus efficient communication". It offers far higher return‑on‑investment than ordinary airport light‑boxes, making it suitable for long‑term deployment by high‑end brands pursuing targeted returns.
