Lightbox in the check-in hall of the domestic and international departure area, Terminal 3, Chongqing Jiangbei International Airport
Everything you behold when lifting your eyes is beauty.
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| Area：Chongqing | Type：airport | Frequency：0 |
| Address：Chongqing Jiangbei International Airport | Format：Light box | Duration：0 |
| Location：T3 Domestic & International Departure Check‑in Hall | Min Qty：7 | Operating Time：6-23o'clock |
| Size：8.89 x 3.59 m | Min Period：month |
The check‑in hall is a static waiting area for passengers. Passengers queue up for check‑in and baggage drop‑off, moving at a slower pace with sufficient dwelling time. This is fundamentally different from the fleeting exposure in walk‑through passageways. The light boxes are positioned at passengers’ eye‑level, staying within their sight throughout the queuing process. They deliver passive, compulsory immersive exposure, greatly boosting effective reading duration and brand memory depth, with an advertisement conversion rate far higher than that of transit‑oriented media.
Passengers stay and gaze for long periods with high‑level concentration. Repeated ad exposure enables in‑depth reach and efficient implantation of brand messages. The large‑size visuals deliver striking, unobstructed views. Clear, eye‑catching and highly impactful visuals turn them into visual landmarks inside the terminal. As a key node in passengers’ journeys, this is a prime spot for brands to leave a “final strong impression” at the airport, lifting memory retention rate by over 40%.
The light boxes are mostly installed in the high‑ceiling zones of the hall, featuring spacious and bright surroundings free of obstructions such as pillars and counters. They offer strong visual impact and raise ad attention by 60%. Passengers spend an average of 12‑18 minutes on check‑in and baggage drop‑off. Their eyes naturally drift toward the upper section of the check‑in hall, resulting in 4‑6 effective exposures per person. Effective reading duration and brand memory depth are significantly enhanced, and the ad conversion rate is much higher than that of transit‑oriented media.
Located in the core check‑in hall of T3 Departure, this spot achieves 100% coverage of both domestic departing and international outbound passengers. Passengers queue here for check‑in and baggage drop‑off in a state of passive waiting, giving them ample time to view advertising visuals. Unlike fleeting media along passageways where people move quickly, it greatly boosts ad readership and memory retention. The advertisements come into natural line‑of‑sight as passengers look up while waiting in queues.
The check‑in hall serves as passengers’ first‑impression window of Chongqing and featured brands. Rows of large light boxes deliver strong visual impact, creating a prominent landmark display effect within the spacious terminal hall. They intuitively demonstrate brand strength and enhance brand authority. Drawing on combined domestic and international passenger flows, the high‑attention waiting‑in‑queue scenario, and the matrix‑style exhibition layout in the hall, this media asset constitutes premium light‑box resources for brands to claim a presence at the gateway of Chongqing Airport, enabling both domestic outreach and international communication.
The light boxes precisely target brands’ core audiences, eliminating waste of communication resources and delivering dual‑fold value of "precise reach plus effective conversion". Superior visual experience not only presents brand creative content to full advantage but also helps elevate brands’ high‑end image. Accurate audience targeting paired with high‑exposure efficiency maximizes the return on advertising investment.
