Media Resources

The media covers the entire through walls on both the left and right sides of the transfer passage, forming an enclosed brand corridor without breaks or obstructions from the passage entrance to the escalator area.

As a major interchange station for two lines, passenger flow surges drastically during morning and evening rush hours. The enclosed metro environment eliminates outdoor background noise, enabling strong penetration of brand messages. It can cover all passengers passing through the station with high-frequency repeated exposure to rapidly deepen brand recognition.

The media adopts a symmetrical layout to create a visual wrapping effect. Combined with 4K ultra-high definition resolution, dynamic images can cover the passengers' entire field of vision as they move. Positioned at the highest point of the wall with no other advertisements to cause distractions, it delivers an extremely dominant visual presence for brands.

The premium light boxes inside stations, as core high-end media resources of the stations, are positioned along the main passenger flow routes in the central station halls. They serve as benchmark advertising carriers for brands to build an upscale image and precisely reach young high-spending consumer groups.

Relying on the enclosed and independent communication space of underground subway tunnels free of interference from outdoor traffic, scattered billboards and ambient noise, passengers maintain highly concentrated attention during their fragmented commuting time, resulting in an over 40% higher ad recall rate compared with conventional outdoor advertisements.

Accurately showcase product details, core selling points and campaign information as the central visual focus, featuring a well-structured dual-layer visual layout with premium texture that delivers far stronger visual impact than scattered conventional subway advertising spots

The media adopts a seamless full-wall coverage design on both the east and west sides of the passage. No columns or signage boards cut the display screen, delivering complete and coherent visuals. It can independently showcase brand images, or be combined with passage floor stickers to create an immersive three-dimensional brand zone.

A seamless giant screen with a total area of over 320 square meters on both sides forms an enclosed immersive brand tunnel. Passengers walk through it slowly for 30 to 60 seconds, absorbing brand information thoroughly throughout the journey, with memory retention more than three times that of ordinary subway light boxes.