Media Resources

Positioned at the top facade of subway entrance escalators/stairs, this high-exposure, high-reach core media covers the main commuting, residential, and business traffic areas of Shenyang's central city, providing a prime location for brands to capture the first visual touchpoint of the city's mainstream traffic.

The stair signs are installed on one side of the stairs and escalators at all entrances and exits of subway lines 9 and 10. They are the only mandatory passage for passengers entering and exiting the stations. The line of sight when going up and down the stairs naturally falls straight ahead, making it unavoidable, forcing close-range viewing, and resulting in very high exposure conversion rates.

Beijing Subway TV Network covers the seven busiest routes in Beijing—Lines 1, 2, 5, 8, 10, 13, and Batong Line—with 10,000 TV screens broadcasting simultaneously. It is the latest integrated media platform of Beijing Subway TOP.1, combining national cultural and tourism promotion, subway public service programs, subway talk shows, subway commercial advertisements, and a new media matrix.

Located in densely populated areas such as platforms, concourses and passages, passengers' sight is unavoidable, and the mandatory reach rate of advertisements is high.

The lintel advertisement is located directly above the staircase/escalator for passengers entering and exiting the station, which is a necessary route to get on and off the subway, and the passengers' sight cannot be avoided, achieving nearly 100% reach.

Advertisements are located on platforms, halls and passages, covering the entire path of passengers entering the station, waiting for the train, and transferring to ensure that the audience has zero contact with each other.

The innovative "Happiness Station" theme hall, the integration of light boxes, wall stickers, and floor stickers, shows the future planning of the regional cultural and tourism economy, connects Line 9 and Yunba Line, and forms a southern urban rail transit network

The 12 light boxes are distributed in the platform, station hall and passage, covering the entire line of the network, with long contact time and high frequency.