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- Media Map
| Area：Beijing | Type：Metro | Frequency：0 |
| Address：Line 12, Sanyuanqiao | Format：Light box | Duration：0 |
| Location：Sanyuanqiao Station Concourse | Min Qty：4 | Operating Time：0-24o'clock |
| Size：3.50m × 1.56m | Min Period：4week |
The gate exits in the central core passenger distribution area of Sanyuanqiao Station hall, the interchange passage for Line 10, and the connection entrance of the Airport Express form a convergence point for passenger flows from three transit lines. This is the only mandatory traffic route for passengers to enter or exit the station, transfer lines, and access the underground commercial complex "Jingtou Pai", covering 100% of all passenger flows in the station with no detours or missed foot traffic. During morning and evening rush hours, crowds move slowly and queue up, with passengers staying for 3 to 5 minutes on average. The advertisements are unavoidably visible, delivering a far stronger forced exposure effect than scattered side light boxes.
Full-height curved LED light boxes are installed to wrap around the corners of the station hall, creating a complete 360-degree visual enclosure. No matter which direction passengers enter the station hall from, they cannot avoid viewing the advertisements. Underground station halls feature limited advertising carriers in an enclosed environment; mobile phone signals are weak, keeping passengers highly focused. Brand recall is boosted by over 40% compared with conventional out-of-home media. This advertising space operates all year round without downtime, reaching over 150,000 people daily and enabling the gradual accumulation of cumulative brand equity.
As a benchmark premium commercial media asset at a Grade S hub station on the Beijing Metro, its media advantages stem from four core dimensions: spatial exclusivity, precise audience targeting, striking visual impact, and sustained communication. Passengers cannot avoid the advertisements regardless of their entry direction into the station hall, which guarantees complete and exclusive information delivery, eliminates interference from competing brands, and deepens brand memory.
Exclusive high-end matrix media at core station locations featuring 360° immersive surround display, which precisely covers three groups of high-net-worth passenger flows: high-end business people, foreign business travelers and urban commuters. The whole installation consists of 4 fully wrapped pillar light boxes with a total of 16 complete advertising display surfaces, adopting full-height integrated luxury light box craftsmanship. Passengers can see the advertisements head-on from any angle when entering, exiting or moving through the station, completely breaking the visual limitations of traditional single-sided light boxes and greatly boosting ad reach and brand recognition.
Fully wrapped metro pillars support longer stable 4-week placement cycles and longer daily continuous exposure time with a lower CPM (cost per thousand impressions). In the enclosed metro environment, audiences retain 27% better memory of advertisements compared with open-air outdoor scenarios. Passengers spend 3 to 5 minutes queuing for transfers with limited mobile phone signals, resulting in highly focused attention, deeper penetration of brand messages and stronger efficiency in driving consumption conversion. The conversion revenue per impression is remarkably superior to that of traditional outdoor media.
Its investment value is reflected in five core dimensions: steady massive precise passenger flow, exclusive non-replicable landmark resources, high-conversion 360° immersive communication, low-interference and cost-effective scenarios, and long-term value-adding gateway business locations. Long-term continuous placement enables exclusive access to offline traffic entry of the eastern business circle, creates offline visual symbols for high-end brands and accumulates long-term brand assets. It serves as a benchmark investment spot for in-depth offline penetration targeting high-net-worth business people and travelers, balancing short-term returns and long-term asset appreciation.
