Media Resources

S-level curtain walls are often located on the side of main subway entrances and exits, directly facing the peak flow of passengers entering and leaving the stations. They reach hundreds of thousands of commuters, tourists, and nearby shopping district consumers daily, creating a high-frequency, high-exposure communication scenario that provides around-the-clock visual attraction and effectively enhances brand recall.

High-spec advertising media located in the platform waiting area, facing the train tracks, belongs to the S-level core positions within Dalian Metro's advertising resource system. It has strong visual impact and communication penetration, with a daily passenger flow of over 100,000, and outstanding media value.

The advertising of the chartered car forms a comprehensive brand display space by covering multiple positions in the interior of the car (windows, seats, billboards, and car connections).

The lintel advertisement is located directly above the escalator for passengers, forming a head-on display.

The lintel advertisement is located at the top area (at the eyebrow) directly in front of the passenger standing on the escalator.

The lintel advertisement is located in the visual path that passengers must pass directly in front of or above the escalator.

The lintel advertisement is located above the pedestrian line that passengers must pass through when taking the escalator, and the parallel perspective design makes the advertisement naturally enter the field of vision.

Ladder advertisements are located on the walls on both sides of the staircase/elevator at the exit of the subway station, and passengers must take the route to enter and exit the station.