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| Area：Beijing | Type：Metro | Frequency：0 |
| Address：Line 7 Jiulongshan | Format：Light box | Duration：0 |
| Location：Station Hall | Min Qty：46 | Operating Time：0-24o'clock |
| Size：485.76㎡ | Min Period：4week |
Situated at the core zone between the 3rd and 4th East Ring Roads of Chaoyang District, the station stands right next to Hopson One, a large-scale commercial complex. Exit B of the station links directly to the shopping mall without any gaps, making this a core high-traffic hub in eastern Beijing that caters to both daily commuting demands and commercial consumption needs. The wrap-around illuminated pillar advertising features glowing panels on all four sides of each pillar, allowing ad visuals to be clearly visible from every walking angle. This design eliminates blind spots entirely and delivers all-around three-dimensional brand communication, with exposure efficiency far surpassing conventional flat print media.
The station concourse boasts a high, spacious ceiling and balanced natural lighting. Pillars are neatly arranged along passenger flow routes, forming a continuous immersive brand gallery. Passengers encounter ads non-stop throughout entry, exit and transfers, resulting in far longer dwell time with the visuals compared to standard lightbox displays. These 360-degree four-sided illuminated wrap pillars are equipped with soft backlight systems that render crisp, transparent imagery. Each pillar holds four independent lightbox panels, standing roughly 3 meters tall with ample display space to deliver wrap-around, blind-spot-free visual presentation.
The station records a daily total passenger flow of over 110,000, including approximately 97,000 interchange riders. Foot traffic surges intensely during morning and evening rush hours, with the audience primarily consisting of young white-collar workers, trend-focused shoppers and university students — a demographic marked by strong purchasing power and a predominantly youthful profile. As passengers move through the concourse, wait for trains and complete transfers, ad messages reach them repeatedly, frequently and at close range. The lightboxes align perfectly with passengers’ line of sight; with an average waiting time of 3 to 5 minutes, each commuter is exposed to the ads more than 4 times daily, outperforming traditional out-of-home media by a wide margin.
The station hall features an open layout free of obstructions and pillars that block sightlines. Advertisements naturally fall into passengers’ line of sight as they move through the station, making them impossible to avoid. Pillar-wrapped light boxes offer the second-largest display area after wall posters, standing 2 to 4 meters tall to create a grand and imposing visual impact. With ad panels mounted on all four sides, they deliver an intense sensory experience that leaves deep impressions on audiences, boasting a more cost-effective exposure cost per passenger.
The entire concourse of Line 7 covers all essential thoroughfares for entry, exit, ticketing and transfers without visual barriers. All 46 support pillars across the station hall are fitted with four-sided light box pillar media, forming an integrated brand display package exclusive to the whole station. Enclosed as a transit space, the station hall shields passengers from external outdoor advertising distractions. During morning and evening rush hours, passengers repeatedly view the ads while queuing or waiting for transfers. Tens of thousands of high-frequency repeated exposures occur daily, strengthening brand recall and enabling far higher information penetration efficiency than roadside out-of-home advertising.
The 46 fully wrapped light box pillars at Jiulongshan Station represent scarce advertising assets in eastern Beijing. Uniform visuals across the full set of pillar wraps create a station-exclusive branded zone, rapidly elevating the premium brand image and local recognition. This medium boasts four core strengths: massive passenger flow, precise reach of young consumer groups, 360° panoramic display and continuous immersive visuals. Benefiting from the heavy foot traffic of Hopson One commercial district, it serves as a premium subway advertising resource for extensive, high-frequency and deeply memorable brand exposure.
