Media Resources

Escalator advertising reaches passengers in an unavoidable way, outperforming traditional advertising spaces in reach rate. Large-format visuals combined with dynamic technology greatly boost brand recall. Scenario-based content and interactive traffic generation directly drive sales. It features low costs, high audience retention and excellent cost performance, delivering both extensive exposure and strong brand memorability.

Every day, tens of thousands of passengers encounter these advertisements. Unable to use electronic devices while climbing stairs, passengers focus their attention on the ads, leading to a markedly higher information reception rate. The three-sided surrounding layout of the U-shaped area enables seamless connection of advertising visuals, delivering a complete and consistent display of the brand image.

Installed in enclosed areas within passengers' horizontal line of sight free from interference. Passengers can naturally receive information while waiting for trains or moving through passages, leading to high recall rate of core messages. The coverage extends to the entire rail network without blind spots. It supports full-scale deployment as well as targeted outreach to key areas to reach all metro passenger flows.

Platform screen door stickers are positioned at the optimal eye level for passengers. As an unavoidable core visual spot along passenger waiting routes, they allow passengers ample dwell time while waiting, delivering high attention rate and effective reach. With passengers fully focused, information can be received completely.

Arrange high-exposure core positions along passenger-dense traffic routes to achieve wide coverage and high efficiency. Large-size high-definition screens deliver strong visual impact, quickly capturing audience attention and strengthening information retention. They are highly adaptable and easy to coordinate with single creative displays, and can be combined to suit full-area promotion or key campaign launches.

Full train charter on Line 2 consists of exterior train wrapping and interior train advertising. It delivers all-day mobile coverage of major crowds across the east, west, south and north of the city. Leveraging the nearly 30-minute uninterrupted reading time inside enclosed carriages, it fully communicates information about campaigns, products and store conversions, building a complete conversion chain of "customer acquisition via exterior ads and brand engagement inside carriages".

Full dead-angle-free coverage from vehicle roof to ground creates an all-dimensional immersive brand space. Combinations of all display formats enable three-dimensional presentation, support executable themed creativity, and serve as a mobile brand business card with outstanding recognizability. Omnichannel touchpoint penetration deeply captures the minds of high-value passenger groups.

Luxury Chartered Vehicle Package (Positions A/B/C + Roof Stickers + Seat Stickers). Combinations of multiple formats create layered visual effects and enhance the premium brand image. Ideal for brand image upgrades and mid-to-high-end new product launches. It delivers a full 360° all-round visual coverage with no blind spots, filling the visual gaps at the top and close-range viewing areas, and greatly boosting the immersive experience.