Media Resources

Bidirectional arrangement of wrapped pillars on both sides of the platform fully covers all waiting passengers at this station. Passengers on passing trains can also clearly view the light box advertisements from a distance through the train windows, achieving dual exposure both inside and outside the platform and doubling the reachable audience at the same advertising spots.

The columns stand in the core area of the platform and naturally draw the eye. The brand visuals can be spotted from far away, delivering nearly 100% forced exposure to all passenger flow and resulting in far stronger brand recall than conventional platform advertising media.

The wrapped pillar has no visual blind spots or pedestrian obstructions. Passengers waiting for trains, boarding and alighting, and transferring in both directions can fully view the brand visuals from all movement paths and perspectives, delivering over three times the effective exposure angle of standard flat advertisements.

Sixteen full-size 360° full-body luminous wrapped column light boxes of uniform specifications are arranged along the entire platform, covering the waiting queuing areas and transfer passages. They serve as benchmark high-end immersive image media positions in the metro.

The columns are distributed in waiting queuing areas and intersections of transfer guidance passages, serving as core stay points for passengers waiting for trains, asking for directions and waiting to transfer. They naturally occupy the optimal communication flow lines within the station and effortlessly catch pedestrians' eyes, achieving 100% mandatory passenger coverage.

Media panels are symmetrically arranged on the walls on both sides of the passage, occupying the primary visual spots for passengers entering and exiting the station. Travelers moving in both directions are fully surrounded by brand visuals with no blind viewing angles or overlooked sightlines. The arched enclosed passage creates a clean advertising environment free of scattered miscellaneous ads that would distract viewers.

The location is situated at the passenger distribution core of the interchange concourse for Line 8 and Line 13. It serves as the sole mandatory passage for passenger flows involving two-way transfers, station entry and exit, and bus connections, with no alternative bypass routes available. It fully covers all commuters in the Huitian Area.

The ultra-large interchange hub in the core southern area of Beijing records a daily passenger flow of over 250,000 across the entire station, with transfer passengers accounting for an extremely high proportion. Passenger volumes surge during morning and evening rush hours, leading to slow pedestrian movement. Passengers may spend 60 to 120 seconds transferring or waiting in queues, and individual travelers pass through this hub multiple times on a single day.