Media Resources

The lightbox media in this area is no longer just traditional static advertising space. Corridors, being semi-enclosed transitional spaces, have minimal visual interference for the audience while walking. The media is parallel to their line of sight, naturally compelling the audience to receive the advertising information, resulting in an extremely high reach rate.

Located in the heart of Houhai CBD, Nanshan District, Shenzhen, the corridor directly connecting Shenzhen Bay MixC from Exit E of Houhai Station on Metro Lines 2/11 is a must-pass section.

The areas with sealing panels on both sides of this passage are the core display zones for advertising media. This corridor is part of the Sky Magic Corridor, achieving seamless connection from the subway station to the second floor of the shopping mall or ground level. It not only provides shelter from wind and rain but also serves as a long corridor for visual displays.

As a closed or semi-closed pedestrian corridor, pedestrians mainly focus their sight on the front and the side walls. Lightbox advertisements in this environment have extremely high visual exclusivity, and without the interference of mobile pop-ups or video ads, the information transmission rate is extremely high.

This media resource is located on the main traffic line connecting Houhai Metro Station and the second phase of Shenzhen Bay MixC. As a route that commuters must pass through, it provides high-frequency exposure to strengthen brand memory. The audience naturally receives advertising information while stopping to enjoy the scenery.

This passage directly connects with the high-net-worth passenger flow of Metro Line 11, directly diverting the massive passenger flow from the rail transit to high-end shopping malls. As a necessary route, the passenger flow direction is linear, either unidirectional or bidirectional, with long visual dwell time.

Through the three-dimensional design of the column, the pillar advertising realizes an all-round visual effect, and passengers can receive the advertising information completely from any angle, forming a strong sense of visual envelopment

The advertisement is located on the inside or in the middle of the platform track, and the mandatory viewing time of passengers while waiting for the train is up to 2-3 minutes, with a high contact frequency and a visual distance of only 1.5-2 meters