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| Area：Chengdu | Type：airport | Frequency：0 |
| Address：Chengdu Tianfu International Airport | Format：Booth | Duration：0 |
| Location：2 Domestic Departures Level 2 Commercial Area | Min Qty：1 | Operating Time：6-23o'clock |
| Size：6.00 x 4.00 m | Min Period：month |
This area brings together dining, retail and boutique stores, serving as a core space for passengers to wait for flights, unwind, shop and take short breaks. Free from the rush of travel, passengers stay longer in a relaxed state and show higher voluntary attention. Advertisements are deeply integrated into consumption scenarios without obtrusive placement, effectively avoiding fleeting ineffective exposure and greatly improving ad acceptance and brand recall, which enables efficient brand building and linkage with consumption scenarios.
It delivers mandatory high‑frequency exposure to passengers via high‑traffic routes with repeated pass‑bys and long dwell time. The average exposure per person reaches 5‑8 times, with a reach rate of approximately 98%. Large‑format visuals, a quiet environment and repeated viewing contribute to far superior ad recall, brand favorability and communication effect compared with conventional media. With high‑precision inkjet printing and backlighting technologies applied to visuals, brand information can be clearly seen thanks to excellent color reproduction, achieving true 360‑degree all‑round coverage.
It adopts dual‑form communication combining physical custom‑built installations and LED displays, delivering stronger visual impact than ordinary light boxes and standalone LED screens. The central creative exhibition zone accommodates large‑scale three‑dimensional installations, brand sculptures, product displays and interactive experiences, elevating brand presentation from two‑dimensional graphics to three‑dimensional real‑world scenarios and generating powerful visual shock for passengers. Supported by four synchronized LED screens playing brand videos, the combination of static installations and dynamic videos creates dual memory anchors that readily draw passengers to stop and engage.
This creative zone features independent exclusive exhibition spaces with standardized basic booth dimensions. It supports brands to customize large‑scale three‑dimensional sculptures, themed decorative installations, product displays and interactive experience devices. The venue is spacious with no columns or wall obstructions, enabling a 360‑degree full‑view visibility for highly striking visual presentation. The area is equipped with four high‑definition embedded LED screens, building a dual‑channel communication matrix combining three‑dimensional physical scenes and dynamic digital visuals.
Located in the core of the second‑floor commercial district, this spot witnesses overlapping pedestrian activities including passing‑by, shopping and waiting. It significantly increases passengers’ voluntary stops and gaze duration. Business atmosphere and advertising communication are deeply integrated. Instead of rigid placement, advertisements blend into the waiting‑and‑relaxing scenarios, reducing audience resistance and improving brand preference. Surrounded by numerous retail stores with strong consumption vibe, the advertisements can link with offline shops to realize a scenario closed‑loop of “viewing advertisements‑visiting stores for consumption”.
Each high‑definition LED large screen boasts a neat and elegant appearance, fine image quality and authentic color reproduction. The media operates in sync with the full‑day domestic flights at Airport Terminal 2, with standard daily operation hours from 07:00 to 23:00. It fully covers morning travel rush hours, steady mid‑day passenger flow and evening return peaks. Playback will be automatically extended during holidays and flight delays. It stably captures exposure from regular daily traffic as well as travel surges during Spring Festival travel rush, summer travel season and public holidays without idle consumption.
