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- Media Map
| Area：Chengdu | Type：airport | Frequency：300 |
| Address：Chengdu Shuangliu International Airport | Format：led | Duration：5s |
| Location：T2 Security Check Area | Min Qty：2 | Operating Time：6-23o'clock |
| Size：41.28 x 4.08 m | Min Period：month |
Occupying the prime location at the sole main entrance for domestic‑departure security check in Terminal 2, this spot must be passed by all domestic‑departing passengers for security screening. It is a high‑traffic position featuring zero leakage and full coverage in the departure process. As security check is a mandatory procedure, it delivers highly pure passenger flow, completely avoiding issues of scattered crowds and lost audiences. It enables mandatory visual exposure to every domestic outbound passenger, with its communication coverage and reach ranking among the top of terminal‑building media.
As a giant high‑definition LED screen in the security‑check area, it boasts an extra‑large format and wide field of view. Free of obstructions from columns, walls or equipment, it offers excellent viewing angles. The dynamic LED images are smooth, vivid and brightly‑colored, supporting creative display of videos, animations and special‑effect visuals. With richer and more eye‑catching communication formats, it can quickly capture passengers’ attention, relieve visual fatigue caused by static advertisements, build an immersive dynamic brand communication scenario, and deliver far stronger memory retention than conventional media.
Hanging high above the hall with no barriers in between, it gives passengers ample time to process advertising information while waiting in queues. Its reach exceeds 90%. With an average security‑check waiting time of 15‑30 minutes, passengers have sufficient unoccupied attention span. In this "passive‑viewing" state, passengers absorb advertising information far more completely than they would in boarding‑gate or check‑in zones, ensuring brand messages are repeatedly received by large numbers of passengers.
Located above the security check entrance for domestic departures at T2, this area is a mandatory passage for all domestic‑departing passengers queuing for security screening with zero passenger flow omission. Passengers spend long waiting time in security queues, staying focused with no other strong distracting information, which greatly boosts brand recall. This spot allows ample time for information penetration. Dynamic video footage can repeatedly reach the audience, embedding brand messages deep into users’ memory and significantly improving the effective conversion rate and memory retention of advertisements.
Dynamic display via LED effectively addresses the pain point of traditional advertising — "easy exposure yet difficult memorization". It enables in‑depth penetration of brand information across multiple dimensions including media scenario, target audience, visual effect and delivery efficiency. Boasting core advantages of a prime pre‑security‑check location, extra‑long viewing duration, huge unobstructed viewing field, high‑end and precise target audiences, as well as exclusive and stable exposure, it serves as a scarce premium core dynamic brand display medium in the departure floor of Terminal 2.
As Chengdu’s key external gateway, the scenario inherently carries an aura of high‑end quality, authority and credibility. The large‑screen spot in the core security‑check area delivers high‑level exposure with a strong display presence. Brands settling in can leverage the credibility of the hub airport to strengthen brand trust. Meanwhile, the magnificent and striking large‑screen visuals readily become a backdrop for passengers to take check‑in and casual photos, naturally triggering secondary online communication. It achieves dual communication effects: precise offline exposure and comprehensive online diffusion.
